The Latest
Data and trends within the destination travel industry.
Last week we looked at how many people in resort databases are using various email providers like Yahoo!, Gmail, or AOL. A long list of follow up questions quickly arose but, rather than spread them o... Read the Full Article→
More and more resorts are focusing season passholder efforts on their destination guests. As this happens, we were curious to see how many passholders are from the same state as the resort. Recognizin... Read the Full Article→
In April we dug into the SlopeFillers data archives to compare the pace of posting on Facebook this year compared to previous years. What surprised us was that in 2012/13, posting volume dropped for t... Read the Full Article→
Four weeks ago we took a hard look at whether advance-bookers were paying more or less each day than the last-minute crowd. This week, we want to add another layer to this analysis by looking at wheth... Read the Full Article→
While skiers are quick to point out the pain that comes along with rising ticket prices, it's easy to forget that prices in other, similar industries are growing even faster. Today, we're going to fin... Read the Full Article→
Two weeks ago we asked how much early-bookers of ski vacations were paying for their lodging versus the last-minute crowd. The results were pretty clear with last-minute guests saving significantly ov... Read the Full Article→
Look at your email newsletter stats and you'll quickly notice that each campaign not only has a similar number of recipients, but consistent open and click totals and well. Which makes you wonder, is... Read the Full Article→
Companies like Priceline and Hotel Tonight are built on a simple principle: heavy discounting can fill last-minute vacancies. Even if the check-in is only hours away, they've proved this can work. But... Read the Full Article→
Last week we looked at how late you could send an email and still get it seen by a good portion of your subscribers. As we pulled that data, another question arose as we were periodically interrupted... Read the Full Article→
As a deadline approaches, resorts typically find themselves in one of two camps: they either send a reminder the day before a deadline, or the day of. Deadlines aren't the only reason to send last-min... Read the Full Article→
As we brainstorm topics for the Stash, we often find ourselves with a question that ends the same way. Whether we're discussing lodging guests or passholders, over and over again we ask, "where are th... Read the Full Article→
Inherent in some of the data we publish is the need to update the trends on a regular basis. Such is the case with the social media growth data we posted last year. At the time, Twitter and Facebook... Read the Full Article→
