Denver, Colo., Nov. 14, 2019—The six-month summer season that tracks from May through October for mountain destinations, finished with lackluster results and the softest aggregated summer occupancy figures in a decade. Modest gains in the Average Daily Rate (ADR) did boost overall summer revenues though, according to the DestiMetrics’* Market Briefing released yesterday by Inntopia. All results are based on data collected through Oct. 31 …
Final Summer Lodging Results at Western Mountain Destinations are Mixed; Winter Holding Steady
Southeast Resort Destination See Softer Winter Bookings; Hurricane Michael Still Impacting Numbers
BRADENTON, Fla., Nov. 14, 2019—Destination properties throughout the Southeast started the winter season (September through March) at a sluggish pace that slowed further during October and is tracking well below last year. However, a turnaround is on-the-books for November and the last three months of the winter season are showing a notable uptick. The continued decline in occupancy in the first two months of …
Commerce Pre-Season Checklist – Winter 2019
We’ve all heard the saying that “by failing to prepare, you’re preparing to fail.” That’s easier said than done, especially as you may be turning over your seasonal staff and working to finalize your winter promotions. With that in mind, we’ve put together a pre-season planning checklist to ensure your resort or organization is prepared to sell to guests the moment those first snowflakes fall.…
Four Hidden Features in Acoustic (IBM Watson)
Are you tracking which webforms your leads come from? Are you tagging your email campaigns? Do you know which campaigns drive webform submissions?
If you responded “no” to any of those questions, then get acquainted with these four underused features in Acoustic* that can have a big impact on your marketing efforts.
*If you haven’t heard yet, IBM Watson is now called Acoustic.
Summer Results Outpace Economy in Southeast: Winter Off to Slow Start
DENVER, COLO., Sept. 23, 2019— As expected, Southeast lodging properties in five southern states wrapped up the summer season in August with aggregated increases in both occupancy and revenues. However, the healthy pattern that prevailed throughout the summer months cooled off significantly for the first months of the upcoming winter season. The notable shift in lodging patterns was released Friday in DestiMetrics* Market Briefing by …
Summer Patterns at Mountain Destinations Remain Essentially Unchanged Through August
Denver, Colo., Sept. 16, 2019—The peak months for summer visitors in mountain destinations wrapped up in August with little change in either year-over-year occupancy or revenues. Results for September and October are still pending but bookings for the fall and early winter months were cooling down as of Aug. 31 according to the most recent DestiMetrics’* Market Briefing released by Inntopia. The trend of slipping …
It’s Time to Enroll at Innovative U!
Are you enrolled at Innovative U? Innovative U is Inntopia’s online learning platform and is available to all partners and suppliers who want to learn more about Inntopia’s product suite. Whether you need to brush-up on a specific area or learn about a new feature, Innovative U is your one-stop shop for training videos. When you have new staff to train or returning staff …
Inntopia Marketing Cloud Now Works With Vivaticket
What’s better than a new major integration? Nothing.
We’re now able to pull robust guest and transaction data from Vivaticket, including for any purchase made online, on-site, or over the phone. This data
Southeast Destinations on Track for Strong Summer Lodging; Winter Patterns Changing
DENVER, COLO., June 18, 2019— With four of the six summer months (March through August) already “in the bank” or on-the-books, Southeast destination resorts in five states are on a solid path to surpass last summer’s occupancy, room rate, and revenue figures. All six summer months are pacing ahead of last year according to the most recent DestiMetrics* Market Briefing released yesterday by Inntopia with …
New Innovative U Course: Inntopia-SMS Integration
Are you an Inntopia Commerce partner who is also using Springer-Miller Systems? If yes, are your platforms integrated? Integrating Inntopia Commerce with SMS will improve your efficiency and increase revenue.
This short video series (13 min.) will give you an overview of what to expect with the integration, what configuration is required for both platforms, and what some of the supported features are.
You’ll find …
Why Hotels and Resorts Should Probably Run “Prime Day” Promotions
Guess what? This July 15 – 16, your guests are going to be primed to make a purchase. Yes, it’s a bit corny, but it’s true.
In just over two weeks, there’s an online shopping bonanza coming called Amazon Prime Day. Except this year, it’s actually two days. Your guests and prospects will likely have their wallets out, ready to pounce on a deal on …
Bringing the best parts of Agile/Scrum to non-engineering teams
At Inntopia, we build our software and organize our engineering efforts according to the Agile methodology, including the use of scrum masters.
Scrum masters are servant leaders and coaches for an agile team. We help remove impediments and foster an environment for high-performing team dynamics, continuous flow, and relentless improvement. In a lot of ways, our role boils down to helping people understand how …
Southeast: Lodging Looking Strong For Remainder of Summer
- As of May 31, actual results for the month in a year-over-year comparison to last May
- Aggregated actual occupancy for May was up 8.4 percent
- Average Daily Rate (ADR) was up five percent
- Revenues were up a dramatic 13.8 percent
- As of May 31, for the six-month summer season from March through August using on-the-books figures in a year-over-year comparison to the same
Mountain West: Moderate Rate Growth and Flat Occupancy Through Early Summer
While some participating mountain destinations are still offering limited snowsport activities, many are hustling to get their resorts and communities ready for summer activities and events following an extended winter season. In the most recent DestiMetrics* monthly Market Briefing released by Inntopia, the short-term outlook for lodging properties is showing continued healthy gains in daily rate despite nearly flat year-over-year occupancy.
Kicking off the …
Could adding PayPal to your website significantly increase your bookings?
October 3, 2019 UPDATE: PayPal is now 100% live and ready for use for all Inntopia Commerce clients. See here for some first impressions from GetSkiTickets, which has already implemented the integration.
If you’d like to explore an agreement with PayPal, reach out to us and we’ll get you connected with the right people in their organization. Once you have your account set up, …
New PMS Integration – CampLife (formerly Sunrise/Campground Automation Systems)
There’s nothing quite like camping. But unlike camping, managing and selling campsites and campground facilities should not be a back-to-basics situation.
Until now, it’s been pretty tough to integrate campsites into a comprehensive one-cart booking solution. Maybe you manage a ski resort that also has a campground during the summer. Maybe you manage a whole slew of camping facilities on behalf of a state parks …
Commerce Quick Tip: Who Needs a Mountain Bike Lift Ticket?
Do you sell mountain biking lift tickets? A new product category labeled “Mountain Bike Lift Tickets” has been added to the Lift Tickets super category (supercategoryID=9). This provides you an other option within the YieldView calendar to sell tickets.
Tourism and Storm Recovery Combine for Strong Winter – Pattern Carries Into Summer Bookings
BRADENTON, Fla., March 20, 2019— The most recent DestiMetrics* Market Briefing for the Southeast region released yesterday by Inntopia, provided the final results for participating lodging properties for both the month of February and for the full winter season from September through February. As of Feb. 28, actual aggregated occupancy for the month of February was up 11.5 percent compared to February 2018 while the …
Revenue and Occupancy Edging to Possible Winter Records at Mountain Destinations—Depends on April
Denver, Colo., March 19, 2019—A winter season that began on a downward trend in the wake of last year’s disappointing snow conditions, is now moving towards new records for occupancy and revenue, thanks to a strong economy and generous snowfall across most of North America. Inntopia released their monthly DestiMetrics* Market Briefing for the West yesterday and as of Feb. 28, actual occupancy for the …
9 Questions to ask before hitting ‘Send’
Your email campaign is almost ready to go – you have a targeted audience and your images and text are in the email template. But, before you hit Send, take a minute to ask yourself these 9 questions:
Preview Text: What is the preview text for the email?
Well-written preview text captures the essence of your email and encourages people to open it. It’s …