How many skiers book a return trip to the same resort in the summer?
Seasonal crossover is a big question in the ski industry, and rightly so. With a loyal, engaged group that tends to create traditions with their ski v...
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Data and trends within the destination travel industry.
Seasonal crossover is a big question in the ski industry, and rightly so. With a loyal, engaged group that tends to create traditions with their ski v...
In December we published a simple, but somewhat depressing, stat about the state of hotel and resort Twitter followers. Using each user's last tweet d...
We've looked at gender a few times in regard to mountain resort marketing, but we've never looked at gender in the context of the most basic hotel ema...
Every month we round up voices from the email marketing industry for a quick, one-post recap of what's going down. Top 10 Email Marketing Predictions...
One of the metrics we've updated semi-regularly over the years is YOY social posting frequency. At the intersection of adoption, content quality, and ...
You've seen it a hundred times. Within each email campaign is a group of people who don't just open your email, they open it again and again and again...
Once again we're wrapping up December with a countdown of the top posts from the year. Since January we've covered everything from OTAs to social medi...
The holidays mean a lot of things. Family, gifts, snow, traditions - but they also mean marketing cliches. With many of you busy this week, we're keep...
A few weeks ago we looked at email's long tail and compared it to social media. Amazingly, nearly 4% of all email opens happen more than 30 days after...
If you've ever heard a social networking site brag about their "monthly active" metric, you may have wondered about the rest of their users. Twitter, ...
Technology has turned marketing on its head, creating new marketing channels and quickly as they're marginalized. But how quickly can these media chan...
As we promised last week, we're going to tackle the last big piece of our OTA analysis. First, we looked at lead time, then added length of stay into ...
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