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All posts by
Kristin Connors
Marketing Cloud News
 

Four Hidden Features in Acoustic (IBM Watson)

Are you tracking which webforms your leads come from? Are you tagging your email campaigns? Do you know which campaigns drive webform submissions?

If you responded “no” to any of those questions, then get acquainted with these four underused features in Acoustic* that can have a big impact on your marketing efforts.

*If you haven’t heard yet, IBM Watson is now called Acoustic.

1.

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Deliverability Best Practices: Webinar Recap

During our deliverability webinar, 80% of attendees said they have good deliverability but still want tips for improvement.

Email deliverability (aka “inbox placement”) is a complex topic, and inbox providers are constantly changing the game. It’s important to stay on top of deliverability best practices so that your content reaches a person’s inbox and potential problems can be spotted before they snowball. Devin Jensen, …

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How Do I Get My Logo to Appear in Emails?

Updated: September 26, 2019

You have probably noticed company logos in your inbox, especially if you check your email with an inbox provider’s mobile app. The colorful circular logo appears to the left of the sender’s name.

MVMT company logo in gmail

Logo use in the inbox is on the rise. There are a few ways to implement it, including the three methods we’ll talk about here.

1) Google Annotations

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Lessons from the Live Email Template Review at INSIGHT 2019

The INSIGHT 2019 user conference is a wrap and feedback from attendees is rolling in. We are happy to see the positive reviews for the Live Email Template Review session – it’s clear that folks liked the interactive, workshop-style presentation.

This session would not have happened without you, so a big thank you to all who submitted templates, attended the session, and participated in the …

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9 Questions to ask before hitting ‘Send’

Your email campaign is almost ready to go – you have a targeted audience and your images and text are in the email template. But, before you hit Send, take a minute to ask yourself these 9 questions:

Preview Text: What is the preview text for the email?

Well-written preview text captures the essence of your email and encourages people to open it. It’s …

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Analyzing Audiences with Performance Insights in IBM Watson

Updated 5.28.2019

If you’re already familiar with the top five classic reports in Watson, you’re ready to tackle the relatively new Performance Insights reporting tool. The first thing you’ll likely notice in Performance Insights are the brightly colored graphs, or widgets, that fill the screen. They’re much more visual than classic reports, but the most unique feature is the ability to learn about your …

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Top Five Classic Reports in IBM Watson

Updated 5/28/2019

Reporting tools are your window into the large amount of data that Watson Campaign Automation collects about your email sends and web forms. Here we dive into five reports that will help you learn more about your email performance and your audience.

Note: I am covering Classic Reports in this post. Read about the new Performance Insights reporting tool here.

Single Mailing Report

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Four Practical Tips for Sparkling Email Deliverability

No matter how beautifully your email is designed and no matter how perfectly your copy is written, if you can’t reach the inbox your email campaigns can’t work their magic.

So, how do you stay on top of deliverabilty? Just follow these four simple tips to overcome issues now and keep your lists cleaner and problem-free going forward.

Don’t Purchase or Rent Lists

Do not …

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