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A few years ago we held a webinar where 20% of attendees said that their email deliverability wasn't great, but 100% said that it was a topic they were hoping to learn more about and improve their ski... Read the Full Article→
First impressions matter! When sending emails to your customers, don’t overlook your subject lines and pre-headers. Strategically use them to quickly grab attention and promote your offer. What Are... Read the Full Article→
Staying informed of the rapidly evolving email landscape requirements is crucial. Keeping on top of deliverability requirements ensures your open rates, click rates, and revenue remain high. Keep th... Read the Full Article→
When using images in your emails, bigger is not always better. Why does it matter? Each image you include impacts the total size of the email, so it’s important to look at each image individual... Read the Full Article→
Acoustic Campaign is changing their login process and all users will need an Acoustic ID by Friday, September 25 to log into the email platform. Acoustic is sunsetting the IBM ID and moving to the Aco... Read the Full Article→
Are you tracking which webforms your leads come from? Are you tagging your email campaigns? Do you know which campaigns drive webform submissions? If you responded “no” to any of those question... Read the Full Article→
You have probably noticed company logos in your inbox, especially if you check your email with an inbox provider’s mobile app. The colorful circular logo appears to the left of the sender’s name.... Read the Full Article→
The INSIGHT 2019 user conference is a wrap and feedback from attendees is rolling in. We are happy to see the positive reviews for the Live Email Template Review session – it’s clear that folks li... Read the Full Article→
Your email campaign is almost ready to go – you have a targeted audience and your images and text are in the email template. But, before you hit Send, take a minute to ask yourself these nine questi... Read the Full Article→
Updated 5/28/2019 Reporting tools are your window into the large amount of data that Watson Campaign Automation collects about your email sends and web forms. Here we dive into five reports that wi... Read the Full Article→
No matter how beautifully your email is designed and no matter how perfectly your copy is written, if you can't reach the inbox your email campaigns can't work their magic. So, how do you stay... Read the Full Article→
