How hard is it to get a season passholder back after they skip a season?
The cost-to-acquire vs cost-to-retain is a common question in marketing circles. Season passholders often find themselves at the center of that discus...
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Data and trends within the destination travel industry.
The cost-to-acquire vs cost-to-retain is a common question in marketing circles. Season passholders often find themselves at the center of that discus...
Last week we showed off some of our new social CRM capabilities at Destination Summit. With more eyes seeing this data, a new list of Stash topics wa...
Travelers have access to more knowledge in more places than ever. One such touchpoint includes review sites like TripAdvisor, where your guests can po...
Where do the longest-staying, U.S. guests come from? That's the question we had. Which states have those ski vacationers who stay longer than everyone...
If you're selling season passes, you're probably going to have deadlines. And if you have deadlines, you've probably got one coming up soon if you hav...
At the NSAA National Convention? We're doing an arrival day presentation today at 2:30. Stop by and say "hi" if you're around. On every email list ...
Social media is slowly beginning to mature as a marketing medium. Brand fan pages on Facebook, for example, didn't even launch until 2007. As more an...
One of the first Stash posts we tackled was daily open and click rates for resort email campaigns throughout the year. With another year of email per...
The Stash is a year old. And, like a one-year old, we've started to learn a few important lessons about "ourselves". The first is that people love the...
While we often think that increases in fan and follower counts tell the whole story, they really are a representation of net new followers because the...
Two weeks ago we found that skiers who bought their season pass before summer were much more likely to renew the follow season than those who didn't. ...
After updating our social media study a few weeks ago, we promised to dig a little deeper on some of these metrics and compare them to last year to se...
