How many Facebook fans did resorts and hotels lose in last week’s account purge?
Facebook has been trying to make likes more meaningful by removing memorialized and voluntarily deactivated accounts from brands' fan counts. After mo...
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Data and trends within the destination travel industry.
Facebook has been trying to make likes more meaningful by removing memorialized and voluntarily deactivated accounts from brands' fan counts. After mo...
The volume of marketing resources applied toward resort design almost always tips away from the inbox and toward the website. But is the imbalance jus...
Some emails are useful only for the few seconds we read them. Others we mentally highlight and return to again and again. The idea may impact the stra...
When inline photos were first added to the Twitter feed back in October 2013, impatient marketers quickly compiled tiny data sets declaring that tweet...
Across all major social networks, one content type is almost universally supported: photos. But do resort photos get more engagement when they are pos...
Last week we looked at whether male season passholders skied more than female passholders. They did, but with renewal rates tied to ski days we took t...
Over the years we've done a handful of analyses about season passholders at ski resorts. Despite the coverage, there are dozens of queries without ans...
Over two years ago we compared a subject line's length to its open rate and found a very clear trend: shorter gets more opens. But with more and more ...
Though many formats exist, the 1.0-5.0 star ratings for hotel quality, service, and amenities have become ubiquitous for OTAs. They've even used them ...
Last week we focused on a common question our ski clients face and analyzed how many beginner skiers are retained by the resort that teaches them. And...
"Where are they now?" We've answered a couple such questions in Stashes before, and we're tackling another today for our ski clients. With the fences ...
When we compared dollar amounts versus percentages, dollars won by a pretty hefty margin. But with multiple ways to use a dollar amount, that's only h...
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