Q: Does resort email performance dip for campaigns sent on holidays?
We've looked at one or two holidays individually, but what happens when you send an email on any holiday? Does performance spike or drop compared to t...
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Data and trends within the destination travel industry.
We've looked at one or two holidays individually, but what happens when you send an email on any holiday? Does performance spike or drop compared to t...
Once novel, social icons in the header or footer (or both) of an email template are now nearly ubiquitous. But how many people actually click them? It...
Nearly all the moving pieces of online video marketing have changed over the last decade. Download speeds have skyrocketed, once high-end tech is now ...
Facebook has been trying to make likes more meaningful by removing memorialized and voluntarily deactivated accounts from brands' fan counts. After mo...
The volume of marketing resources applied toward resort design almost always tips away from the inbox and toward the website. But is the imbalance jus...
Some emails are useful only for the few seconds we read them. Others we mentally highlight and return to again and again. The idea may impact the stra...
When inline photos were first added to the Twitter feed back in October 2013, impatient marketers quickly compiled tiny data sets declaring that tweet...
Across all major social networks, one content type is almost universally supported: photos. But do resort photos get more engagement when they are pos...
Last week we looked at whether male season passholders skied more than female passholders. They did, but with renewal rates tied to ski days we took t...
Over the years we've done a handful of analyses about season passholders at ski resorts. Despite the coverage, there are dozens of queries without ans...
Over two years ago we compared a subject line's length to its open rate and found a very clear trend: shorter gets more opens. But with more and more ...
Though many formats exist, the 1.0-5.0 star ratings for hotel quality, service, and amenities have become ubiquitous for OTAs. They've even used them ...
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