Does asking for social media engagement still work?
Three years ago we found that on nearly every social metric, asking for engagement led to more engagement. Since then, however, algorithms have change...
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Data and trends within the destination travel industry.
Three years ago we found that on nearly every social metric, asking for engagement led to more engagement. Since then, however, algorithms have change...
In November 2014 we looked at how many email opens were coming from mobile versus desktop or webmail. The results showed more than 1/3 tied to these h...
We’ve been publishing new content every week since 2012. Do the math, that's over 200 unique insights based on unique data sets. Every year we do a ...
Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Should you say goodbye to in...
Online reviews are a huge part of many hotels' digital strategy. Over the last couple months we've looked at how things like words and tone correlate ...
Over the years Facebook has tried a few approaches to quantify foot traffic to physical locations. One such number is what's referred to as a page's "...
A few weeks ago we published some early numbers on how many hotels were jumping on the Pokemon GO bandwagon. Despite being early, the trendline seemed...
Every month we round up voices from the email marketing industry for a quick, one-post recap of what’s going down. AMA: Really Good Emails Team Hey...
Every year we've updated a simple metric: resort social media fan and follower growth. We've been tracking this stat since 2010 to find out what happe...
In a matter of days Pokemon GO has gone from zero to marketing hero for many small businesses eager to capitalize on the crowds the app has mobilized....
We've done a lot of analyses on subject lines over the years, covering everything from dollar signs and percentages to capitalization and punctuation....
You probably monitor your online reviews pretty carefully. You may even apply some advanced tools like sentiment analysis to see how good or bad a gue...
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