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What's happening in the world of Inntopia
This week's Stash is a little bit different. We may dig even deeper on this later, but we wanted to get a pretty unique set of data in your hands sooner rather than later. Last year we released our... Read the Full Article→
A couple of weeks ago, we put numbers behind the idea that the longer a resort guest plans to stay, the further in advance they'll make their reservation. Now, let's take those winter numbers and com... Read the Full Article→
Summer is becoming a more and more important time of year for resort marketing and resort revenues. A time of year that was once written off, activities like races and mountain biking are filling roo... Read the Full Article→
Logic says that the bigger my vacation, the further in advance I'll make my reservation. That a weekend getaway requires less time and planning than a week-long trip. But is that true or simply one... Read the Full Article→
Sometimes we look at overall trends or performance to see the big picture. This time, however, we drilled down a bit to look at a specific tactic and find out if it actually works. The focus this week... Read the Full Article→
If you've ever coached sports, you've probably learned you can only run a play a few times before its effectiveness begins to wane. But what about marketing? To put some quantity behind this idea, we... Read the Full Article→
With such similar lengths, parallels have often been drawn between subject lines and tweets. A few months ago we looked at how the length of subject lines impact their open rates and found something... Read the Full Article→
In July, we looked a little closer at the trend of Spring pass sales. From 2007 where sales before July 1 made up just 10% of overall pass purchases, that number quickly grew to 35% in 2011. This ye... Read the Full Article→
What is the value of traditions? If I came to your resort last year, but didn't come the year before, how likely am I to return compared to someone that did make the trip both years? What about someo... Read the Full Article→
From "MacGyver" to "Phinneas & Ferb", it seems every provider of thrilling content has had a Christmas Special at one time or another. With our weekly marketing insights maxing out the "fun-meters" o... Read the Full Article→
Last year was rough, and while this year is shaping up a bit nicer for many resorts, we're still not out of the woods. So, before moving on, we wanted to glean a few more insights from the snowless s... Read the Full Article→
Last week we looked at one aspect of season passes: how expectations of use compare to actual use. This week, instead of looking at how often passes are used by passholders, we wanted to find out how... Read the Full Article→
