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What's happening in the world of Inntopia
In a few short weeks, millions of people will make New Year's resolutions to accomplish goals like running a marathon or learning Spanish. Full of optimism, they'll buy Nikes and pocket translators, y... Read the Full Article→
The seasonal cycle of resort marketing leaves a typically large hole during the summer where, try as you might, skiing just isn't as relevant to most of your guests. With another summer in the books,... Read the Full Article→
Once the lifts stop turning at the resorts (and often even before), eyes are turned toward next season to drive advanced bookings and ticket sales. With the tough snow year of 2011/12 behind us, we t... Read the Full Article→
Now you're seeing what happens when marketers get excited about something: they just keep rolling with it. Such is the case with our analyses between various resort guest behaviors and their age. We... Read the Full Article→
Following up on a few of our recent analyses of behaviors related to a guest's age, we looked at one more today: lodging spend. As life circumstances like family, income, and retirement flow with age,... Read the Full Article→
We all know, or at least assume, that older guests are less likely to use social media than younger guests. In true mythbusters style, we wanted to, first, confirm or deny this suspicion. Second, we... Read the Full Article→
Click rate is an interesting stat. Independent of open rate, it measures how many people who saw your content actually ended up clicking somewhere in it. But when you pull open rate back into the pic... Read the Full Article→
We've all seen, and may have even used, a subject line that starts with, " Hi John, check out...". Now, the number of people that actually think this was personally sent by a thoughtful marketer mana... Read the Full Article→
A few weeks ago, we used season-long snowfall data to see how one aspect of skier behavior might be impacted by the knowledge that flakes are falling at your resort. This week, we took this data to t... Read the Full Article→
With Net Promoter Score on the brain from last week's analysis against length of stay, we wanted to dig a little deeper on what behaviors come along with a high or low NPS. The next one that we decid... Read the Full Article→
There are many reasons to try to get a guest to stay at your resort an extra day. First among those is revenue: another day in one of your rooms means another day dining, drinking, or skiing at your... Read the Full Article→
As we wrap up a summer of Stash topics, we took some time to compile the best of the best from the last six months before we head into the winter season. We've covered everything from lodging and len... Read the Full Article→
