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What's happening in the world of Inntopia
Depending on your email copywriting philosophy, it may come as a bit of a surprise that 37.7% of emails sent by resorts last year all had one thing in common: they had their own name included in the s... Read the Full Article→
If I send an email to 50,000 people and I post a the same message to my 50,000 Facebook fans or Twitter followers, how many clicks will I get from each source? Will the inbox and "unread" features of... Read the Full Article→
We've all seen that spike in the open-rate chart where thousands of people open your email within minutes of it arriving in their inbox. But what happens after that first day? How many opens and cli... Read the Full Article→
For this week's Stash we set out to answer one, simple question - how many of your social media fans and followers were destination guests in 2011/12? More than just male vs. female, not old vs. youn... Read the Full Article→
It's a simple thing, but one that is directly applicable to every email campaign you'll ever create: do recipients prefer a long, medium, or short subject line? Does the number of characters influenc... Read the Full Article→
The Stash rolls on this week with another analysis of guest behavior during 2011-2012. This time around, we're going to look at cancellations. Did Mother Nature's habit of avoiding the mountains insp... Read the Full Article→
After publishing the list of subject line keywords and their impact on open rates, we couldn't help but wonder how these numbers might fluctuate over time. Two weeks ago we looked at guest behavior d... Read the Full Article→
When we first released our social survey data a few months ago, we knew this was a question we wanted to answer. All social media sites are not created equal and each has their own strengths and weak... Read the Full Article→
It's hard to be optimistic about a season with so little snow for so many resorts, but there are plenty of lessons to learn about skier behaviors. Today, we'll look at habits of the most wealthy de... Read the Full Article→
Our recent social media research brought up some interesting points. It put the social marketing movement into perspective but also set a baseline for the resort industry so we can track these trends... Read the Full Article→
Now almost two months in, the Stash is really starting to take us in some interesting directions. We're going to step away from the email stats starting next week, but before we do, there's an extrem... Read the Full Article→
Piece-by-piece, the Stash is starting to paint a more complete picture of marketing. We're finding that each question we come up with builds on the questions before. Last week we analyzed click and... Read the Full Article→
