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What's happening in the world of Inntopia
Without snow, the ski industry wouldn't exist. Diehards live, pray, and dream of the white stuff, but does the fact it's snowing at your resort today and not tomorrow impact the way skiers behave on a... Read the Full Article→
About the same time each year, like clockwork, many resort guests will once again get around to making plans and booking their vacation. But what if they don't? What if a year passes and they still ha... Read the Full Article→
A few months back, marketer Dan Zarrella put on a webinar about the science of email marketing. Among his findings, he said emails that used the "&" symbol in the subject line were opened 20% more of... Read the Full Article→
Benchmarks. A word you probably know all too well. Benchmarks give you a better idea of where you stand, what to shoot for, and context for your performance. So, with social media a major focus for... Read the Full Article→
A lot of things can change with age - jobs, vacation days, income, marital status, and children are just a few. To start the analysis of age, we decided to tackle one simple question: what effect doe... Read the Full Article→
How many emails is too many emails? Where does the number of interactions you have with a guest start to feel over the top and what price do you pay in reduced email performance once you pass that po... Read the Full Article→
A few weeks ago we covered what time was optimal for sending snow reports, but immediately the question came up of when prime sending time is for newsletters and other one-time messages. So, we ran t... Read the Full Article→
It's been said over and over again that destination guests stay longer than local guests. That drivers book fewer nights that flyers. But how much? With a handful of variables going into what might... Read the Full Article→
Social media has been exploding over the last couple of years. Fan and follower counts shot through the roof with little or no effort from social media managers. This pace, however, couldn't last, a... Read the Full Article→
For many resorts, spring pass sales are up over last year, but does that mean what we think it means? Are Spring pass sales a solid indicator of annual sales or is it like starting a marathon faster t... Read the Full Article→
Some resorts send at 4:30am, others closer to 9:00, but overall, when is that golden window where email snow reports get the most opens? Or does the time matter at all? That was the question we had... Read the Full Article→
It seems the month of March is like a green light for the next winter's season pass sales to begin. Prices are chosen, copy is written, buzz is built and deadlines are set. Speaking of deadlines, th... Read the Full Article→
