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All posts by
Gregg Blanchard
Trends
 

Most Common Email Domains: One Inbox is Still Stealing Share from Everyone Else

In 2013 we published our first email domain analysis. In 2015, we followed up on that analysis to look at what, if any, changes had occurred in the email provider landscape. Now, in 2019, we figured it was time to run the numbers one more time. Here’s what we found.

The Goods
To find our answer, we once again took a sample of golf resorts, …

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Eldora is quietly cranking out some huge marketing wins.

My home hill is Nordic Valley. About 2% the size of Park City, less than 1/3 the vertical of Snowbird, almost 4,000′ lower than Brighton, it can be tough for this resort to stand out.

But I’ve always hoped that during a cold spell like the one we’re having, they’d take a chance and run the guns non-stop on the beginner hill for a couple …

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Thanksgiving: The Best and Worst Days for Resort Email Marketing

In the United States, Thanksgiving is right around the corner.

Personally, it’s one of my favorite holidays (an unhealthy affinity for pie may play a role), but as a marketer, Thanksgiving has always been filled with questions and uncertainty:

  • Do people even check email?
  • What day is the right day?
  • What days should I avoid?
  • Should I just hold off on all campaigns completely?
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Even if Tamarack’s new series was nothing but a name? It’d work.

It’s a dangerous place, but let me take you on a quick tour inside my brain.

At least the thoughts that went through my brain about two weeks ago. Specifically, the thoughts that went through my brain when I saw this:

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Kingsmill’s small wording change with an important meaning.

Listen, I love golf. And I love to travel. But when it comes to visiting and exploring new places, golf is typically not as high on my list as other things.

Well, two things, to be specific. One of them is a four-year-old, the other is six.

Eventually, I hope that both will love golf as much as I do. But today, they love lots …

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Social media is supposed to be social, and the USGA gets it.

It’s funny how in a world of influencers and broadcasts and likes, that none of these things actually represent the name of the medium they’re known for.

Social media’s true power is…well…being social. It’s about communicating, not just clicking.

Sometimes the ability to interact with anyone, anywhere is lost in the hustle to get messages out the door and hit KPIs, but …

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The one room amenity that shows just how much Loge gets it.

It’s only been a dozen years since I last set foot in a classroom as a budding “marketing major” ready to take on the world.

At the time, students who spent time outdoors on the quad or other green areas on campus would just plop down under a tree on the grass, pull out their textbook, and get a little study + nature combo.

Not

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Gmail is the dominant email domain, but what should you do about it?

Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of a new series that picks up where those datasets left off. One-by-one, the Inntopia Strategic Team will resurface our favorites and simply ask, “Okay, now what?“

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Online to offline, offline to online? Inntopia Commerce has your guests covered.

You know those travelers who have every hack, every trick, and every system figured out? I’m not one of those. I’m an embarrassingly normal consumer. And one of the most frustrating things I face is having questions but still wanting to see everything on the screen in front of me when I book. If I call their number, I know I’m basically starting over. So …

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Big Sky didn’t like my tweet. No, they did something much better.

Over the years, my family has gotten more and more spread out. My brother lived in Belgium, we were in Colorado, my sister moved to Connecticut, my parents moved to Ohio.

We were looking for a way to become closer as a family. I was looking for a side project. So when my parents pitched the idea of building our own little social network, I …

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GetSkiTickets on why they think PayPal could increase mobile conversions and revenue

We think the addition of PayPal as a payment option within the Inntopia Commerce booking engine is a pretty big deal, but we wanted to get the opinion of someone who’s actually using it. So we got in touch with Brandon Quinn of GetSkiTickets, one of the first users of the new integration, and his account manager Nick Haggerty, to learn more about what …

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Golf resorts take note, this is how you promote a course expansion.

Other areas of travel typically expand more often than golf. A waterpark may add a new slide, a ski resort may cut a few new trails.

But for a golf resort with three courses, a new 18-hole addition would be a 33% increase in acreage. If you start with just one, you’re effectively doubling your footprint. Both of those numbers are virtually unheard of in …

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How to choose between Inntopia Commerce and SMS WorldNXT / GuestDesk.

One of the common alternatives we hear clients thinking about when they’re evaluating Inntopia Commerce is SMS’s WorldNXT booking engine. WorldNXT, which is a white-label version of Fuel Travel’s GuestDesk system, is a great platform and the SMS team are good friends of ours. WorldNXT works great for many users, but it does differ in some ways which Inntopia Commerce users rely on. Here are …

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Going to where your golfers are.

As marketers, it’s extremely easy to catch ourselves standing on our marketing towers perched high above our resorts and shouting for people to come to us.

“Come to OUR website to learn…call OUR phone number to talk, use OUR live chat to ask questions.”

But sometimes the easiest way to reach a new audience and interest a few more people in looking into our resorts …

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In golf and golf marketing, let’s not forget the basics.

Marketing involves a lot of things, but at the core it’s nothing more than:

  • A good message.
  • The right audience.
  • And a distribution channel that connects the two.

But with so much “stuff” going on with content and influencers and products and deals and weather and events, that simplicity can quickly turn complex.

Today it might be a follow up email about that deadline and …

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Sipapu’s has it even more right than I thought.

Last winter I wrote about an offer that, as I dug into it, quickly went from “how does this make sense?” to “whoa, this is powerful.”

In a sentence, Sipapu gives you a free night of lodging when you buy a lift ticket. Here’s what I said at the time.

“Millions of skiers have been tempted by a ski vacation, but have never actually taken

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The marketing and creative power of the words “why not?”

If you want some marketing inspiration sometime soon, PLEASE find some time to watch Wistia’s “One. Ten. One hundred.” series.

It is some of the most creative, brilliant marketing I have ever seen. But I want to pull one line from Claude Zeins out of the second episode because I think it’s really, really important.

“I’m so in my element when it’s just

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Pelican Hill’s clever, personal touch to mass emails.

Next to my desk I have a stack of postcards and postcard stamps.

When someone does something nice for me like pitch in on a research project or write a guest post with nothing in return, I’ll take a minute to send a personal thank you. Like most things done on such a personal level, the effects of such notes far exceed the time I …

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The fascinating perk offered by Jay with their new lodging packages.

Almost a decade ago during the first few months of SlopeFillers, I made a list of all the 2-for-1s I could find. I stopped at 28, but the list could have gone on and on. Likewise, there are dozens of perks offered by resorts in an effort to push season pass sales through the spring and summer. For example:

  • Ski free in the spring
  • Free
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Are you holding your guests’ hands enough? Hint: Probably not.

I want you to imagine two scenarios.

The first is getting invited to speak at a big university in a town you’ve never been to. “Just meet us at the back entrance of the Ray Bowen building at 6:00pm for a quick rehearsal” they say. The second is that same invitation but at your alma mater.

Picture in your mind being a few blocks away …

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