skip to main content
CONTACT US

Trends via SlopeFillers
Gregg Blanchard
SlopeFillers
 

Stratton’s simple, honest reply to some pretty unlucky conditions


GREGG BLANCHARD

While I had a much-needed break from the grind over the holiday, resorts across the country got really unlucky with the weather and were often on their heels communicating to guests and media.

There were a lot of really great bits of marketing from the last few weeks, but Stratton’s stood out.

Not just because of the way it was written, but because

Read the full post →

Quick Chats with Inntopia’s Coolest Cats: Jesse George

Inntopia is a technology company powered by some of the best, smartest, and coolest people you’ll ever meet. Internally, we get to interact with them every day. You may not have this pleasure, but this series may help you feel like you do.

Jesse George, Frontline Support in Stowe, Vermont

If you’ve ever called Inntopia Partner Services for customer support, chances are you’ve had the …

Read the full post →

The biggest red flag in a travel tech provider? Their service-to-sales ratio.

Let me try to summarize a sentiment I’ve heard over and over again within travel.

“It’s kind of ironic that they had 10 people at the booth when they sold me on their platform, yet now that I need some help I can’t seem to get a single person on the phone.”

What travel professionals across the industry are describing in this sentiment is what …

Read the full post →

Peek’n Peak’s simple solution to a pesky problem.

The other day, I’m writing some copy and found myself stuck when trying to type words “sneak peek” in my second paragraph.

A lot of humans (myself very much included) struggle with those combinations of words. They sound alike but some use “ee” instead of “ea” or “ea” instead of “ee”. English, it turns out, is a pretty horrific language when it comes to what

Read the full post →

Inntopia rolls out significant enhancements to products and support going into 2019/20 season.

STOWE, VT – November 18, 2019 – This week Inntopia announced the release of a series of major enhancements to their reservation platform, support team, and user interfaces leading into the 2019/20 winter season. Improvements include a new design for key interfaces, a new customer service team structure, and other enhancements to their platforms aimed to increase conversion and revenue.

“Sometimes it’s tempting to ‘save’

Read the full post →

Video: Sunday River’s Brilliant Opening Day Perk

Video: Sunday River’s Brilliant Opening Day Perk

Sunday River opened over the weekend.

The email they pushed out to tell the world had a perk at the top that I absolutely loved. Let’s talk about it.

Click here for the post/video that talks more about this video (and why there will be more like it).

More videos coming soon. Follow here or on YouTube:
http://youtube.com/c/slopefillers

Read the full post →

Most Common Email Domains: One Inbox is Still Stealing Share from Everyone Else

In 2013 we published our first email domain analysis. In 2015, we followed up on that analysis to look at what, if any, changes had occurred in the email provider landscape. Now, in 2019, we figured it was time to run the numbers one more time. Here’s what we found.

The Goods
To find our answer, we once again took a sample of golf resorts, …

Read the full post →

Eldora is quietly cranking out some huge marketing wins.

My home hill is Nordic Valley. About 2% the size of Park City, less than 1/3 the vertical of Snowbird, almost 4,000′ lower than Brighton, it can be tough for this resort to stand out.

But I’ve always hoped that during a cold spell like the one we’re having, they’d take a chance and run the guns non-stop on the beginner hill for a couple …

Read the full post →

Thanksgiving: The Best and Worst Days for Resort Email Marketing

In the United States, Thanksgiving is right around the corner.

Personally, it’s one of my favorite holidays (an unhealthy affinity for pie may play a role), but as a marketer, Thanksgiving has always been filled with questions and uncertainty:

  • Do people even check email?
  • What day is the right day?
  • What days should I avoid?
  • Should I just hold off on all campaigns completely?
Read the full post →

Even if Tamarack’s new series was nothing but a name? It’d work.

It’s a dangerous place, but let me take you on a quick tour inside my brain.

At least the thoughts that went through my brain about two weeks ago. Specifically, the thoughts that went through my brain when I saw this:

Read the full post →

Kingsmill’s small wording change with an important meaning.

Listen, I love golf. And I love to travel. But when it comes to visiting and exploring new places, golf is typically not as high on my list as other things.

Well, two things, to be specific. One of them is a four-year-old, the other is six.

Eventually, I hope that both will love golf as much as I do. But today, they love lots …

Read the full post →

Social media is supposed to be social, and the USGA gets it.

It’s funny how in a world of influencers and broadcasts and likes, that none of these things actually represent the name of the medium they’re known for.

Social media’s true power is…well…being social. It’s about communicating, not just clicking.

Sometimes the ability to interact with anyone, anywhere is lost in the hustle to get messages out the door and hit KPIs, but …

Read the full post →

The one room amenity that shows just how much Loge gets it.

It’s only been a dozen years since I last set foot in a classroom as a budding “marketing major” ready to take on the world.

At the time, students who spent time outdoors on the quad or other green areas on campus would just plop down under a tree on the grass, pull out their textbook, and get a little study + nature combo.

Not

Read the full post →

Gmail is the dominant email domain, but what should you do about it?

Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of a new series that picks up where those datasets left off. One-by-one, the Inntopia Strategic Team will resurface our favorites and simply ask, “Okay, now what?“

Read the full post →

Big Sky didn’t like my tweet. No, they did something much better.

Over the years, my family has gotten more and more spread out. My brother lived in Belgium, we were in Colorado, my sister moved to Connecticut, my parents moved to Ohio.

We were looking for a way to become closer as a family. I was looking for a side project. So when my parents pitched the idea of building our own little social network, I …

Read the full post →

Golf resorts take note, this is how you promote a course expansion.

Other areas of travel typically expand more often than golf. A waterpark may add a new slide, a ski resort may cut a few new trails.

But for a golf resort with three courses, a new 18-hole addition would be a 33% increase in acreage. If you start with just one, you’re effectively doubling your footprint. Both of those numbers are virtually unheard of in …

Read the full post →

How to choose between Inntopia Commerce and SMS WorldNXT / GuestDesk.

One of the common alternatives we hear clients thinking about when they’re evaluating Inntopia Commerce is SMS’s WorldNXT booking engine. WorldNXT, which is a white-label version of Fuel Travel’s GuestDesk system, is a great platform and the SMS team are good friends of ours. WorldNXT works great for many users, but it does differ in some ways which Inntopia Commerce users rely on. Here are …

Read the full post →

Going to where your golfers are.

As marketers, it’s extremely easy to catch ourselves standing on our marketing towers perched high above our resorts and shouting for people to come to us.

“Come to OUR website to learn…call OUR phone number to talk, use OUR live chat to ask questions.”

But sometimes the easiest way to reach a new audience and interest a few more people in looking into our resorts …

Read the full post →

In golf and golf marketing, let’s not forget the basics.

Marketing involves a lot of things, but at the core it’s nothing more than:

  • A good message.
  • The right audience.
  • And a distribution channel that connects the two.

But with so much “stuff” going on with content and influencers and products and deals and weather and events, that simplicity can quickly turn complex.

Today it might be a follow up email about that deadline and …

Read the full post →

Sipapu’s has it even more right than I thought.

Last winter I wrote about an offer that, as I dug into it, quickly went from “how does this make sense?” to “whoa, this is powerful.”

In a sentence, Sipapu gives you a free night of lodging when you buy a lift ticket. Here’s what I said at the time.

“Millions of skiers have been tempted by a ski vacation, but have never actually taken

Read the full post →
© 2019 Sterling Valley Systems - All Rights Reserved - Privacy Policy

Save on the 2020 INSIGHT Conference
(Two Days Only)


An unnamed internet retail giant has turned July 15-16 into an international shopping holiday, and we’ve decided to join in.

For two days only, you can register for the 2020 Insight Conference at Hotel Talisa at Vail, CO for only $575 $499/person.

Just click here –
Register Now →