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What's happening in the world of Inntopia
Travelers have access to more knowledge in more places than ever. One such touchpoint includes review sites like TripAdvisor, where your guests can post feedback from their trip and potential visitors... Read the Full Article→
Where do the longest-staying, U.S. guests come from? That's the question we had. Which states have those ski vacationers who stay longer than everyone else and how different is it for the East versus... Read the Full Article→
If you're selling season passes, you're probably going to have deadlines. And if you have deadlines, you've probably got one coming up soon if you haven't had one already. So, as that "final day" appr... Read the Full Article→
At the NSAA National Convention? We're doing an arrival day presentation today at 2:30. Stop by and say "hi" if you're around. On every email list at every resort are a group of once engaged people... Read the Full Article→
Social media is slowly beginning to mature as a marketing medium. Brand fan pages on Facebook, for example, didn't even launch until 2007. As more and more resorts have begun to leverage this channel... Read the Full Article→
One of the first Stash posts we tackled was daily open and click rates for resort email campaigns throughout the year. With another year of email performance along side social media metrics in the da... Read the Full Article→
The Stash is a year old. And, like a one-year old, we've started to learn a few important lessons about "ourselves". The first is that people love the data we share, but they also want to see these in... Read the Full Article→
While we often think that increases in fan and follower counts tell the whole story, they really are a representation of net new followers because they miss a critical group: the people who unfollow y... Read the Full Article→
Two weeks ago we found that skiers who bought their season pass before summer were much more likely to renew the follow season than those who didn't. One of our theories was simply that spreading out... Read the Full Article→
After updating our social media study a few weeks ago, we promised to dig a little deeper on some of these metrics and compare them to last year to see how things are changing. True to our word, this... Read the Full Article→
As we've covered before, season pass promotions are beginning earlier and earlier in the year, though the impact on overall sales may be negligible. But what about the skiers who buy them? Is a skier... Read the Full Article→
We know that age impacts length-of-stay and length-of-stay influences lead-times, but does the age of a guest impact how far in advance they're likely to book a trip to your resort? Take a look. The... Read the Full Article→
