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What's happening in the world of Inntopia
We've put numbers to a few instinctual responses in the age versus social media debate. Today we want to add another insight to this list: influence. Outside of social media, it's often thought that i... Read the Full Article→
In the world of social media marketing there are two sides to a frequent debate. On the one hand you have marketers who believe asking for engagement is a shabby, cheap approach. On the other is a gro... Read the Full Article→
About a month ago now, we took at look at in-state/out-of-state passholder ratios for ski areas across the United States. That analysis came on the heels of an increased focus by those resorts to spre... Read the Full Article→
Spammers try to trick internet users by placing a domain in the "from" field that they aren't associated with (like a scam artist pretending to send from "paypal.com"). To combat this, DomainKeys Iden... Read the Full Article→
Last week we looked at how many people in resort databases are using various email providers like Yahoo!, Gmail, or AOL. A long list of follow up questions quickly arose but, rather than spread them o... Read the Full Article→
More and more resorts are focusing season passholder efforts on their destination guests. As this happens, we were curious to see how many passholders are from the same state as the resort. Recognizin... Read the Full Article→
In April we dug into the SlopeFillers data archives to compare the pace of posting on Facebook this year compared to previous years. What surprised us was that in 2012/13, posting volume dropped for t... Read the Full Article→
Four weeks ago we took a hard look at whether advance-bookers were paying more or less each day than the last-minute crowd. This week, we want to add another layer to this analysis by looking at wheth... Read the Full Article→
While skiers are quick to point out the pain that comes along with rising ticket prices, it's easy to forget that prices in other, similar industries are growing even faster. Today, we're going to fin... Read the Full Article→
Two weeks ago we asked how much early-bookers of ski vacations were paying for their lodging versus the last-minute crowd. The results were pretty clear with last-minute guests saving significantly ov... Read the Full Article→
Look at your email newsletter stats and you'll quickly notice that each campaign not only has a similar number of recipients, but consistent open and click totals and well. Which makes you wonder, is... Read the Full Article→
Companies like Priceline and Hotel Tonight are built on a simple principle: heavy discounting can fill last-minute vacancies. Even if the check-in is only hours away, they've proved this can work. But... Read the Full Article→
