Resort Email Marketing
Resort email marketing is a lot like normal email marketing, but let's start at the basics so we're on the same page. In fact, let's start with just the word marketing. Marketing, it perhaps it'... Read the Full Article→
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Resort email marketing is a lot like normal email marketing, but let's start at the basics so we're on the same page. In fact, let's start with just the word marketing. Marketing, it perhaps it'... Read the Full Article→
Discounts are often a reward for action. Things like buying early, skiing midweek, visiting during shoulder seasons all involve factors a customer can control. But then there's age. For years, resorts... Read the Full Article→
A pre-arrival message is, just as it sounds, a message that is delivered to a guest within a few days of their arrival. I hope that doesn't come as too big of a surprise. If it does, take a few deep b... Read the Full Article→
Post-departure messaging is, not-surprisingly, a message automatically delivered to someone soon after they check out of your hotel or resort. Triggered by reservation data, timing varies a bit based... Read the Full Article→
Not too long ago we took a closer look at whether displaying a dollar amount in an email subject line would increase the open rate. What intrigued us the most was how the word "save" carried a unique... Read the Full Article→
For many mountain resorts around the country, March heralds the beginning of season pass sales. With this product on the brain, we decided to try to find the answer to a nagging question we've had for... Read the Full Article→
This week's question started with two insights from past Stash posts. First, older guests tend to spend more on their vacations. Second, younger guests often have higher online influence. But what hap... Read the Full Article→
It's hard to believe that it's been over a year since Vine was released and nine months since Instagram video made its debut. With both platforms past the honeymoon phase, we wanted to see how resorts... Read the Full Article→
A while back we analyzed which words showed up in the most opened email subject lines. While these email-based analyses were some of our most popular, we wondered what a similar analysis would reveal... Read the Full Article→
Video is a powerful medium, but whenever video strategy is discussed it's hard to avoid debating the optimal length. Individual story needs aside, we wondered what the numbers would say. Do longer vid... Read the Full Article→
After a recent Stash post we received a question that piqued our interest. With so much conversation about skiing coming from winter sports being on the world's stage, are resorts joining the conversa... Read the Full Article→
With the justifiably heavy focus on guest satisfaction, loyalty, and retention, sometimes the idea of converting leads into guests is overlooked. But how much potential is there? How many emailable pe... Read the Full Article→
