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What's happening in the world of Inntopia
Over the last few months we've been exploring factors that impact the likelihood someone will return to a resort. We've explored everything from social media activity to emailability and survey respon... Read the Full Article→
Last week we analyzed whether posting multiple times a day on Facebook would lead to lower and lower engagement. The results were interesting, but the visibility of a post on Facebook is influenced by... Read the Full Article→
We've heard this questions a lot, seen it analyzed before, heard plenty of rumors about its existence, but wanted to run the numbers specifically for resorts. If you post more than once a day on Faceb... Read the Full Article→
Last week we compared to ability to email a guest to the likelihood of them making a return trip. This week we're following a similar thread but looking at social media activity. Does someone followin... Read the Full Article→
For the last few weeks we've been on a mission to find some of the most important traits and behaviors that impact the likelihood a guest will return to a resort. Among the factors we looked at, one o... Read the Full Article→
As the year comes to a close, we thought it would be fun to recap some of the top insights of 2013. We've ranked these by the total website traffic each one received. If you've got a specific topic on... Read the Full Article→
We probably don't need to tell you that Christmas is around the corner. And, so being, we decided to once again take a brief (we're sure you have more important things to do) stab at answering a simpl... Read the Full Article→
It's been awhile since we correlated the number of days a skier spends on the mountain to his/her renewal rate the next winter. Today, we decided to jump back into that data. Every day a passholder sk... Read the Full Article→
Asking someone how likely they are to recommend your resort has become a mainstay on guest surveys partly because of how well these Net Promoter Scores (NPS) can predict the return rates of guests. A... Read the Full Article→
Right before Thanksgiving we looked a season pass volume by age with the promise we'd dig a bit deeper. Today, we're backing up that promise with a closer look at pass usage. When it comes to days on... Read the Full Article→
Last week we answered an interesting age-related conundrum. Today we're at it again. The question we had was simple but important: how old are season passholders at ski resorts in the U.S.? I think we... Read the Full Article→
Around Christmas last year we did a fun analysis of what happens when you push out email campaigns on Christmas. With another major holiday just days away, we wanted to ask the same question of Thanks... Read the Full Article→
