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What's happening in the world of Inntopia
I was blown away by the response when I wrote about this the other day on SlopeFillers. Night skiing is clearly a topic that needs more attention. So I'm going to keep the conversation going here.... Read the Full Article→
We've made a name for ourselves with our ability to neatly and accurately centralize data from multiple systems. What some resorts and hotels don't realize, however, is that this ability isn't limi... Read the Full Article→
As I type this my 3-time cancer surviving mother is getting her first dose of the Covid-19 vaccine. We've all been extra cautious to keep her extra safe. But now that the risk to her will go down sign... Read the Full Article→
One of the most popular Inntopia Marketing Cloud integrations is text messaging through Mobiniti. SMS is perfect for in-resort messaging, alerts, and promotions like Purgatory's Cocoa Coupons program.... Read the Full Article→
As a marketer, your job depends heavily on fresh ideas. And not just ideas, but good ideas. Stuff that will move that needle, not waste your team's time. I hear ya loud and clear. I've worked in ma... Read the Full Article→
What marketing do you do when people can’t actually visit your destination? It’s a question we would have thought bizarre a year ago, but seems all too familiar today after a year of a devastating... Read the Full Article→
While a focus on drive markets may be new to many attractions, it's not something you should overthink. The experiences folks are looking for will largely be the same. Their behaviors and the types of... Read the Full Article→
I know what you're thinking when you see anything marketing-related with "AI" in the title, but hear me out. I've seen this first hand and...yeah...it's really, really cool. Our ability to import,... Read the Full Article→
So you're a marketer - and a good one at that - but your impressive resume doesn't include email coding? You're not alone. Writing HTML and CSS for emails is a very unique skill. And it's one that typ... Read the Full Article→
While we love to roll up our sleeves and dig into the data ourselves, we get just as excited by our peers in the travel industry who do the same and find their own collection of fascinating, actionabl... Read the Full Article→
Every attraction has some level of balance between destination guests and local, drive-market visitors. What Covid-19 has forced our industry to do, however, is learn how to increase the one (locals)... Read the Full Article→
This is a short excerpt from our new book; The Ultimate Guide to Resort Marketing Automation. The book is free, just click here to download. Loyalty programs may be waning, but recognizing organic... Read the Full Article→
