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Tips Three priceless marketing resources every golf resort team should follow.

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photo of the author Gregg Blanchard

As a marketer, your job depends heavily on fresh ideas. And not just ideas, but good ideas. Stuff that will move that needle, not waste your team’s time.

I hear ya loud and clear. I’ve worked in marketing since 2006 when I realized that the business I started to put myself through college wasn’t going to do me much good without customers. A decade and a half later I still find myself in constant need of new ideas and perspectives on my efforts.

Over those years, however, I’ve found a few go-to resources I turn to over and over again for inspiration.

Harry Dry’s Marketing Examples

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Harry Dry is not just incredibly good at finding great examples of marketing, he’s one of the best at communicating what he finds in simple, actionable, plain-English terms. No buzz words, no jargon, just amazingly insightful examples of great marketing that are very adaptable to a variety of industries and situations. Sign up for Harry’s email newsletter while you’re at it. I guarantee you won’t regret it. 

Matthew and Mike’s Really Good Emails

Started by a couple email-loving marketers, Matthew Smith and Mike Nelson, Really Good Emails is just what it sounds like: an amazingly deep collection of great email campaigns send by some of the best marketing teams in the business. Yeah, they’ve got a travel category, but I find just as much inspiration for my own campaigns from non-travel emails as I do from the rest. Same story on RGE’s weekly newsletter: some of the best email insights around.

CTC’s Coaches Corner

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Common Thread Collective (CTC) do almost nothing related to travel, but…man…if I haven’t learned more from their breakdowns than almost any other content I read. I’ve never seen a team go so deep on content – detailed ad overviews, content calendars, revenue stats, performance metrics, copywriting strategy, you name it – that I can’t help but learning something priceless every time I dig into one of their analyses. Some of my favorites include their recent FC Goods case study, breakdown of 2,500 holiday campaigns, and their mind-blowingly thoroughly Black Friday strategy piece.


Have any favorites that you learn from?

Let me know, I’d love to hear.

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Tyler Maynard
SVP of Business Development
Ski / Golf / Destination Research
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Doug Kellogg
Director of Business Development
Hospitality / Attractions
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