Q: Are ski resorts capitalizing on the conversations created by the Sochi Olympics?
After a recent Stash post we received a question that piqued our interest. With so much conversation about skiing coming from winter sports being on t...
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Data and trends within the destination travel industry.
After a recent Stash post we received a question that piqued our interest. With so much conversation about skiing coming from winter sports being on t...
With the justifiably heavy focus on guest satisfaction, loyalty, and retention, sometimes the idea of converting leads into guests is overlooked. But ...
Over the last few months we've been exploring factors that impact the likelihood someone will return to a resort. We've explored everything from socia...
Last week we analyzed whether posting multiple times a day on Facebook would lead to lower and lower engagement. The results were interesting, but the...
We've heard this questions a lot, seen it analyzed before, heard plenty of rumors about its existence, but wanted to run the numbers specifically for ...
Last week we compared to ability to email a guest to the likelihood of them making a return trip. This week we're following a similar thread but looki...
For the last few weeks we've been on a mission to find some of the most important traits and behaviors that impact the likelihood a guest will return ...
As the year comes to a close, we thought it would be fun to recap some of the top insights of 2013. We've ranked these by the total website traffic ea...
We probably don't need to tell you that Christmas is around the corner. And, so being, we decided to once again take a brief (we're sure you have more...
It's been awhile since we correlated the number of days a skier spends on the mountain to his/her renewal rate the next winter. Today, we decided to j...
Asking someone how likely they are to recommend your resort has become a mainstay on guest surveys partly because of how well these Net Promoter Score...
Right before Thanksgiving we looked a season pass volume by age with the promise we'd dig a bit deeper. Today, we're backing up that promise with a cl...
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