Q: Do families stay longer at resorts in the summer as well as the winter?
Families are an important bunch to resorts and the travel industry. We've looked at this group in a few different ways before, but today wanted to ans...
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Data and trends within the destination travel industry.
Families are an important bunch to resorts and the travel industry. We've looked at this group in a few different ways before, but today wanted to ans...
During the Sochi Olympics we looked at how many resorts were jumping into the conversation about this event. Inextricably tied to winter sports but su...
We've compared email marketing open and click rates on a number of different foundations, but we've never looked closer at a very simple difference be...
Last year an intriguing insight was published on SlopeFillers that outlined how many unique Twitter followers there were in the ski industry. Now over...
A couple years ago we used skier visits to find an average ratio between those visits and social media follower counts for ski resorts. Now, in 2014, ...
After looking at YOY email performance for larger campaigns, this week we drilled in and did the same for transactional messaging. Specifically, we wa...
While many of you look back over the ski season and run year-end reports, we like to do the same on an industry-wide scale. One of the most interestin...
Net Promoter Score is a metric with many uses. We've looked at how accurate it is as a return rate predictor and compared it to a guest's length of st...
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next f...
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next f...
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next f...
Email segmentation, broadly defined, is when you don't send an email to everyone on your list. You apply data and insights to group potential recipien...
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