Q: Do people who use Gmail have more Twitter followers than those with AOL.com addresses?
With the connection between a guest (Paul Sherman, 42 Wallaby Way) and their social presence (@theshermeister) firmly established, we've been able to ...
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Data and trends within the destination travel industry.
With the connection between a guest (Paul Sherman, 42 Wallaby Way) and their social presence (@theshermeister) firmly established, we've been able to ...
It's July which means it's time to update our YOY social media growth stats for ski resorts as we've done in 2012 and 2013. Now with five years of soc...
Last week we looked at the average age of pass purchasers by the time of year they bought, but there was one more piece that intrigued us along the wa...
As we find ourselves in the lull between spring pass sales and the forthcoming pre-winter wave, we decided to answer a few questions on this ever-impo...
Families are an important bunch to resorts and the travel industry. We've looked at this group in a few different ways before, but today wanted to ans...
During the Sochi Olympics we looked at how many resorts were jumping into the conversation about this event. Inextricably tied to winter sports but su...
We've compared email marketing open and click rates on a number of different foundations, but we've never looked closer at a very simple difference be...
Last year an intriguing insight was published on SlopeFillers that outlined how many unique Twitter followers there were in the ski industry. Now over...
A couple years ago we used skier visits to find an average ratio between those visits and social media follower counts for ski resorts. Now, in 2014, ...
After looking at YOY email performance for larger campaigns, this week we drilled in and did the same for transactional messaging. Specifically, we wa...
While many of you look back over the ski season and run year-end reports, we like to do the same on an industry-wide scale. One of the most interestin...
Net Promoter Score is a metric with many uses. We've looked at how accurate it is as a return rate predictor and compared it to a guest's length of st...
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