Surprising results from analyzing the sentiment of 4,000 online hotel reviews.
You probably monitor your online reviews pretty carefully. You may even apply some advanced tools like sentiment analysis to see how good or bad a gue...
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Data and trends within the destination travel industry.
You probably monitor your online reviews pretty carefully. You may even apply some advanced tools like sentiment analysis to see how good or bad a gue...
Online reviews. Some hotels live and die by both the good and the bad feedback guests post online. But what happens when you look at the macro trends...
We've looked at various aspects of email templates before, but a very common question surrounds a very common element: navigation bars. Those rows of ...
We've shared stats about whether a percentage discount gets more engagement than a dollar amount or whether a dollar discount is more interesting than...
There are quite literally thousands of tools available to help brands manage and analyze their social media accounts. But which ones are hotels and re...
We've been asked this question a handful of times but didn't have some of the tangential insights we figured would be at play in the results. Now we d...
There are a lot of assumptions around the intersection of age and behavior, especially when those ages are divided into the generations we marketers o...
Last week we reported on a few season-in-review email performance metrics for the mountain resort industry. The results were positive for opens, click...
For more than a half-decade we've been aggregating and sharing season-in-review email stats for the mountain resort industry. These simple, annual rec...
Last fall we compared the long tail of email opens to the long tail of social media engagement. What surprised us most was that beyond 7 days we saw a...
Punctuation marks. Sometimes we get excited and use multiples, other times we make it a question. But overall, when looking across the board, what sor...
Back in 2012 we did an extremely simple, but intriguing, analysis. Simply put, does putting the name of your hotel or resort in the subject line of a ...
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