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First impressions matter! When sending emails to your customers, don’t overlook your subject lines and pre-headers. Strategically use them to quickly grab attention and promote your offer. What Are... Read the Full Article→
Staying informed of the rapidly evolving email landscape requirements is crucial. Keeping on top of deliverability requirements ensures your open rates, click rates, and revenue remain high. Keep th... Read the Full Article→
When using images in your emails, bigger is not always better. Why does it matter? Each image you include impacts the total size of the email, so it’s important to look at each image individual... Read the Full Article→
You have probably noticed company logos in your inbox, especially if you check your email with an inbox provider’s mobile app. The colorful circular logo appears to the left of the sender’s name.... Read the Full Article→
Your email campaign is almost ready to go – you have a targeted audience and your images and text are in the email template. But, before you hit Send, take a minute to ask yourself these nine questi... Read the Full Article→
Updated 5/28/2019 Reporting tools are your window into the large amount of data that Watson Campaign Automation collects about your email sends and web forms. Here we dive into five reports that wi... Read the Full Article→
When was the last time you reviewed the text on the email messages your guests receive? At the bottom of the System page within Inntopia CRS, you have ability to modify the text on cancellations, co... Read the Full Article→
Look at your email newsletter stats and you'll quickly notice that each campaign not only has a similar number of recipients, but consistent open and click totals and well. Which makes you wonder, is... Read the Full Article→
Last week we looked at how late you could send an email and still get it seen by a good portion of your subscribers. As we pulled that data, another question arose as we were periodically interrupted... Read the Full Article→
As a deadline approaches, resorts typically find themselves in one of two camps: they either send a reminder the day before a deadline, or the day of. Deadlines aren't the only reason to send last-min... Read the Full Article→
One of the first Stash posts last year was a simple one that sought to answer the question of which keywords in resort subject lines get the most opens. Today, we're revisiting that topic but just fo... Read the Full Article→
If you're selling season passes, you're probably going to have deadlines. And if you have deadlines, you've probably got one coming up soon if you haven't had one already. So, as that "final day" appr... Read the Full Article→
