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What's happening in the world of Inntopia
How many emails is too many emails? Where does the number of interactions you have with a guest start to feel over the top and what price do you pay in reduced email performance once you pass that po... Read the Full Article→
A few weeks ago we covered what time was optimal for sending snow reports, but immediately the question came up of when prime sending time is for newsletters and other one-time messages. So, we ran t... Read the Full Article→
Some resorts send at 4:30am, others closer to 9:00, but overall, when is that golden window where email snow reports get the most opens? Or does the time matter at all? That was the question we had... Read the Full Article→
Depending on your email copywriting philosophy, it may come as a bit of a surprise that 37.7% of emails sent by resorts last year all had one thing in common: they had their own name included in the s... Read the Full Article→
If I send an email to 50,000 people and I post a the same message to my 50,000 Facebook fans or Twitter followers, how many clicks will I get from each source? Will the inbox and "unread" features of... Read the Full Article→
We've all seen that spike in the open-rate chart where thousands of people open your email within minutes of it arriving in their inbox. But what happens after that first day? How many opens and cli... Read the Full Article→
It's a simple thing, but one that is directly applicable to every email campaign you'll ever create: do recipients prefer a long, medium, or short subject line? Does the number of characters influenc... Read the Full Article→
Now almost two months in, the Stash is really starting to take us in some interesting directions. We're going to step away from the email stats starting next week, but before we do, there's an extrem... Read the Full Article→
Piece-by-piece, the Stash is starting to paint a more complete picture of marketing. We're finding that each question we come up with builds on the questions before. Last week we analyzed click and... Read the Full Article→
After our recent "day of the month" question, Eric Hoffman, from Park City Mountain Resort said, "would be much more interested to see a month to month comparison, leading into and over the course of... Read the Full Article→
Ski industry day of the week... There's a lot of data out there that tries to answer this question. Unforuntately, none of the samples are industry specific. For this week's "Stash" we're going to dig... Read the Full Article→
Avoiding Bill Paying Times... The idea behind this question is simple and, intuitively, makes sense to ask: wouldn't the large amount of bills, mortgage payments, and spending that come at the beginni... Read the Full Article→
