The Latest
Data and trends within the destination travel industry.
The seasonal cycle of resort marketing leaves a typically large hole during the summer where, try as you might, skiing just isn't as relevant to most ...
Once the lifts stop turning at the resorts (and often even before), eyes are turned toward next season to drive advanced bookings and ticket sales. W...
Now you're seeing what happens when marketers get excited about something: they just keep rolling with it. Such is the case with our analyses between...
Following up on a few of our recent analyses of behaviors related to a guest's age, we looked at one more today: lodging spend. As life circumstances ...
We all know, or at least assume, that older guests are less likely to use social media than younger guests. In true mythbusters style, we wanted to, ...
Click rate is an interesting stat. Independent of open rate, it measures how many people who saw your content actually ended up clicking somewhere in ...
We've all seen, and may have even used, a subject line that starts with, " Hi John, check out...". Now, the number of people that actually think this...
A few weeks ago, we used season-long snowfall data to see how one aspect of skier behavior might be impacted by the knowledge that flakes are falling ...
With Net Promoter Score on the brain from last week's analysis against length of stay, we wanted to dig a little deeper on what behaviors come along w...
There are many reasons to try to get a guest to stay at your resort an extra day. First among those is revenue: another day in one of your rooms mean...
As we wrap up a summer of Stash topics, we took some time to compile the best of the best from the last six months before we head into the winter seas...
Without snow, the ski industry wouldn't exist. Diehards live, pray, and dream of the white stuff, but does the fact it's snowing at your resort today ...
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