Q: Of all your beginners two years ago, how many will be passholders in 2013/14?
As we brainstorm topics for the Stash, we often find ourselves with a question that ends the same way. Whether we're discussing lodging guests or pass...
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Data and trends within the destination travel industry.
As we brainstorm topics for the Stash, we often find ourselves with a question that ends the same way. Whether we're discussing lodging guests or pass...
Inherent in some of the data we publish is the need to update the trends on a regular basis. Such is the case with the social media growth data we pos...
If you've ever seen the movie "Inception", you may understand what we're about to do here. Like dreams inside of dreams, we're about to Stash the Stas...
Internet marketing is often simplified to the classic "Traffic" x "Conversion Rate" x "Price" = "Revenue" formula. The more traffic goes in the top, t...
As we continue to build out our new social CRM tool, we can't help but get excited about the things resorts are able to learn about their guests. One ...
You've probably noticed that we often exclude "owners" from many of our reports, analyses, and Stash posts. Owners are unique in the way they behave a...
One of the first Stash posts last year was a simple one that sought to answer the question of which keywords in resort subject lines get the most open...
Knowing how far in advance your guests may book their vacations can be a powerful ally in the quest to pinpoint the timing piece of the marketing equa...
The cost-to-acquire vs cost-to-retain is a common question in marketing circles. Season passholders often find themselves at the center of that discus...
Last week we showed off some of our new social CRM capabilities at Destination Summit. With more eyes seeing this data, a new list of Stash topics wa...
Travelers have access to more knowledge in more places than ever. One such touchpoint includes review sites like TripAdvisor, where your guests can po...
Where do the longest-staying, U.S. guests come from? That's the question we had. Which states have those ski vacationers who stay longer than everyone...
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