Q: Should you use multiple exclamation points in email subject lines? Or any at all?
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next f...
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Data and trends within the destination travel industry.
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next f...
Email segmentation, broadly defined, is when you don't send an email to everyone on your list. You apply data and insights to group potential recipien...
In Stashes past, we've promised to circle back around and update our numbers. One of those analyses covered how often resorts were posting on Facebook...
Discounts are often a reward for action. Things like buying early, skiing midweek, visiting during shoulder seasons all involve factors a customer can...
Not too long ago we took a closer look at whether displaying a dollar amount in an email subject line would increase the open rate. What intrigued us ...
For many mountain resorts around the country, March heralds the beginning of season pass sales. With this product on the brain, we decided to try to f...
This week's question started with two insights from past Stash posts. First, older guests tend to spend more on their vacations. Second, younger guest...
It's hard to believe that it's been over a year since Vine was released and nine months since Instagram video made its debut. With both platforms past...
A while back we analyzed which words showed up in the most opened email subject lines. While these email-based analyses were some of our most popular,...
Video is a powerful medium, but whenever video strategy is discussed it's hard to avoid debating the optimal length. Individual story needs aside, we ...
After a recent Stash post we received a question that piqued our interest. With so much conversation about skiing coming from winter sports being on t...
With the justifiably heavy focus on guest satisfaction, loyalty, and retention, sometimes the idea of converting leads into guests is overlooked. But ...
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