Q: Did ski resort emails perform better or worse in 2014/15 than previous years?
With the 2014/15 ski season in the books, it's time for our annual email marketing performance update. The season, as expected, saw myriad changes to ...
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Data and trends within the destination travel industry.
With the 2014/15 ski season in the books, it's time for our annual email marketing performance update. The season, as expected, saw myriad changes to ...
Someone recently asked us a simple question: Does using a filter on my Instagram photos lead to higher engagement? It's an interesting question and, d...
Mobile opens have grown quickly over the last half-decade, but what effect has this increase had on the resort email send times that get the highest o...
Last year Facebook revealed that "when a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page." But h...
Between the mobile app, desktop website, and a fixed-width news feed, the orientation of a photo can have a small but important impact on how it appea...
Last week we found that more links in an email mean more clicks total but fewer clicks per link. A natural follow up question is whether word count fo...
Keeping email copy short can be a daunting task with so many marketing needs coming from various departments. But what happens when you go from a few ...
Back in January we asked a simple question: is there any correlation between the star rating of a hotel and the number of Facebook fans they have? The...
Last week we asked whether resort campaigns sent on holidays performed better than emails sent in the days before or after. The results suggested holi...
We've looked at one or two holidays individually, but what happens when you send an email on any holiday? Does performance spike or drop compared to t...
Once novel, social icons in the header or footer (or both) of an email template are now nearly ubiquitous. But how many people actually click them? It...
Nearly all the moving pieces of online video marketing have changed over the last decade. Download speeds have skyrocketed, once high-end tech is now ...
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