The Stash: Subject line length is changing, but in which direction?
Subject lines length is something we've looked at before, but never as a matter of time. We had a feeling they would be changing, but are these critic...
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Data and trends within the destination travel industry.
Subject lines length is something we've looked at before, but never as a matter of time. We had a feeling they would be changing, but are these critic...
Every four years the ski industry once again enters prime time as skiers and snowboarders take the stage at the Olympic games. Sochi played host to a ...
Hotels come in all shapes and sizes. Their marketing does too. Which got us thinking, do certain types of hotels experience more growth or engagement ...
Alex Trebec might prefer it, but should subject lines be written in the form of a question? It's a simple concept, but one that comes up frequently. W...
A few weeks ago we looked at an intriguing, interesting group within the mountain resort industry: skiers who leave the state during low snow years. W...
The post-departure message has become a staple. A simple, automated way to efficiently engage with recently departed guests and capture feedback. But ...
California has now seen four consecutive winters of low snow and high temps: the most recent winter being the warmest and driest of the bunch. But wha...
Every year we've updated a simple metric: resort social media growth. We've been tracking this stat since 2010 to find out what happens to growth as t...
In October 2013 we published a breakdown of which email domains were most popular or common among resort guests. Truth be told, the parity between som...
In the past we've looked at correlations between golf resort transactions and major tournaments, but we also wanted to see if there was any correlatio...
Last week we discovered, somewhat surprisingly, that responsiveness had very little impact on whether a mobile email was considered to not "look good....
In nearly every discussion around responsive email design, a common statistic is shared: if your message "doesn't look good" on mobile, 80% of people ...
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