The Latest
Last winter I wrote about an offer that, as I dug into it, quickly went from “how does this make sense?” to “whoa, this is powerful.” In a sentence, Sipapu gives you a free night of lodging... Read the Full Article→
If you want some marketing inspiration sometime soon, PLEASE find some time to watch Wistia’s “One. Ten. One hundred.” series. It is some of the most creative, brilliant marketing I h... Read the Full Article→
Next to my desk I have a stack of postcards and postcard stamps. When someone does something nice for me like pitch in on a research project or write a guest post with nothing in return, I'll take... Read the Full Article→
Almost a decade ago during the first few months of SlopeFillers, I made a list of all the 2-for-1s I could find. I stopped at 28, but the list could have gone on and on. Likewise, there are dozens... Read the Full Article→
I want you to imagine two scenarios. The first is getting invited to speak at a big university in a town you’ve never been to. “Just meet us at the back entrance of the Ray Bowen building a... Read the Full Article→
There’s something about the past that’s incredibly romantic. Despite the technology now available that straightens shots and lengthens drives, it’s funny to find ourselves curious about what it... Read the Full Article→
I’m very much a website guy. I wholeheartedly believe in the value of having a piece of web real estate you own, have control over, and can optimize. And as a marketer, I find these windows into... Read the Full Article→
When something has a really challenging, unique feature, there are two choices the managers of that something can do. They can either downplay it. Or, they can embrace it. I think the former is... Read the Full Article→
I follow a lot of golf resorts on the FairwayFillers twitter account. Close to 400, in fact. The rest are golf resort marketers. So when I see a tweet from a name I don't recognize or the wordin... Read the Full Article→
Of all the marketing angles of a resort or destination, there's one I've always found myself drawn to as a consumer and traveler. It's not a night-lit hotel facade or smiling families playing toget... Read the Full Article→
The next time you're holding lunch in one hand and your phone in the other, try a little experiment. Find a nearby hotel or resort and read their absolute worst reviews on TripAdvisor. If your expe... Read the Full Article→
An email from Jackson Hole nails a simple, powerful marketing idea. GREGG BLANCHARD A few weeks ago a friend told me about an Instagram account that po... Read the Full Article→
