Nothing like a strong wave of mid-November snowfall from the Sierras to the Rockies to give winter bookings a boost for the upcoming ski and snowboard season at western mountain resorts. According to DestiMetrics* monthly Market Briefing released yesterday by Inntopia, as of Nov. 30, aggregated bookings made during the month of November for arrivals from November through April are up 12.8 percent compared to …

BRADENTON, Fla., Nov. 27, 2018 — Participating properties in nine Southeast destinations across five states comprising South Carolina, Alabama, Georgia, Florida, and Virginia are already off to a strong start for the winter season. In the most recent report released by Inntopia in their DestiMetrics* Monthly Market Briefing, aggregated data revealed that as of Oct. 31, aggregated occupancy for the winter season (September through February) …

The six-month summer season for participating western mountain properties officially ended on Oct. 31. As of that date, the month of October wrapped up with a 4.2 percent dip in occupancy and a 4.3 percent gain in the Average Daily Rate (ADR) to finish with essentially flat revenue for the month—down 0. 1 percent when rounded compared to October 2017.  The results were released yesterday …

As of Sept. 30, bookings among participating properties for the winter season at destinations across five southeast states, were strong according to Inntopia in their most recent DestiMetrics Monthly Market Briefing. Additionally, aggregated data for the Southeast destinations revealed that actual occupancy and revenue were up for the month of September, eliminating fears of any lingering impact on travel due to Hurricane Florence in August …

Economic momentum triumphed over wildfires and occasionally uncooperative weather to help western mountain lodging shake off Mother Nature’s curve balls and deliver what will almost certainly be the region’s fifth consecutive summer record for both occupancy and revenues—with one more month to go. As of Sept. 30, summer occupancy for the six months from May through October is up two percent compared to the same …

Desperately needed snowfall at many western ski resorts during February gave mountain destinations a healthy boost to their bookings for the remainder of the ski season but not enough to deliver a year-over-year increase in occupancy compared to the winter of 2016-17. According to Inntopia in their monthly DestiMetrics Market Briefing released on March 14th, as of Feb. 28, bookings made in February for arrivals …

The reason BI efforts fail isn’t because the numbers were bad it’s because the numbers weren’t enough. We take a different approach. From day 1, every DestiMetrics user has not only had access to powerful data, but a team of experts that helps them identify, understand, and apply the lessons locked therein. A team that’s filled with people like Katie Barnes.

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Gregg: Katie, let’s …

As a Business Intelligence Account Manager for Inntopia, I work with a lot of different organizations and businesses of different sizes, and it’s my job to make sure they’re all getting as much out of the platform as possible.

While the typical Inntopia BI/DestiMetrics program is funded by a Destination Marketing Organization (DMO) or local CVB, individual properties contribute by submitting the data that informs …