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Snow and Rate Driving Booking Pace at Western Mountain Resorts

Nothing like a strong wave of mid-November snowfall from the Sierras to the Rockies to give winter bookings a boost for the upcoming ski and snowboard season at western mountain resorts. According to DestiMetrics* monthly Market Briefing released yesterday by Inntopia, as of Nov. 30, aggregated bookings made during the month of November for arrivals from November through April are up 12.8 percent compared to …

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Southeast Lodging Properties are Firing on All Cylinders Despite Major Storms

BRADENTON, Fla., Nov. 27, 2018 — Participating properties in nine Southeast destinations across five states comprising South Carolina, Alabama, Georgia, Florida, and Virginia are already off to a strong start for the winter season. In the most recent report released by Inntopia in their DestiMetrics* Monthly Market Briefing, aggregated data revealed that as of Oct. 31, aggregated occupancy for the winter season (September through February) …

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Summer Mountain Lodging Officially Posts Record; Pattern for Winter Bookings is Shifting

The six-month summer season for participating western mountain properties officially ended on Oct. 31. As of that date, the month of October wrapped up with a 4.2 percent dip in occupancy and a 4.3 percent gain in the Average Daily Rate (ADR) to finish with essentially flat revenue for the month—down 0. 1 percent when rounded compared to October 2017.  The results were released yesterday …

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September Storms Have Minimal Impact on Strong Start to Winter Season for Southeast Lodging

As of Sept. 30, bookings among participating properties for the winter season at destinations across five southeast states, were strong according to Inntopia in their most recent DestiMetrics Monthly Market Briefing. Additionally, aggregated data for the Southeast destinations revealed that actual occupancy and revenue were up for the month of September, eliminating fears of any lingering impact on travel due to Hurricane Florence in August …

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Mountain Summer Lodging Poised to Post Another Record; Winter Bookings Cool Down

Economic momentum triumphed over wildfires and occasionally uncooperative weather to help western mountain lodging shake off Mother Nature’s curve balls and deliver what will almost certainly be the region’s fifth consecutive summer record for both occupancy and revenues—with one more month to go. As of Sept. 30, summer occupancy for the six months from May through October is up two percent compared to the same …

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Snowfall Boosts February Booking; Seasonal Occupancy Not Likely to Recover in Western Ski Resorts

Desperately needed snowfall at many western ski resorts during February gave mountain destinations a healthy boost to their bookings for the remainder of the ski season but not enough to deliver a year-over-year increase in occupancy compared to the winter of 2016-17. According to Inntopia in their monthly DestiMetrics Market Briefing released on March 14th, as of Feb. 28, bookings made in February for arrivals …

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The key to unlocking the stories your data is trying to tell? People.

The reason BI efforts fail isn’t because the numbers were bad it’s because the numbers weren’t enough. We take a different approach. From day 1, every DestiMetrics user has not only had access to powerful data, but a team of experts that helps them identify, understand, and apply the lessons locked therein. A team that’s filled with people like Katie Barnes.

Gregg: Katie, let’s

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Can individual properties take advantage of destination-level data? Resort Collection says yes.

As a Business Intelligence Account Manager for Inntopia, I work with a lot of different organizations and businesses of different sizes, and it’s my job to make sure they’re all getting as much out of the platform as possible.

While the typical Inntopia BI/DestiMetrics program is funded by a Destination Marketing Organization (DMO) or local CVB, individual properties contribute by submitting the data that informs …

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