Q: How many Facebook fans should a resort like yours have?
Benchmarks. A word you probably know all too well. Benchmarks give you a better idea of where you stand, what to shoot for, and context for your perf...
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Benchmarks. A word you probably know all too well. Benchmarks give you a better idea of where you stand, what to shoot for, and context for your perf...
A lot of things can change with age - jobs, vacation days, income, marital status, and children are just a few. To start the analysis of age, we deci...
How many emails is too many emails? Where does the number of interactions you have with a guest start to feel over the top and what price do you pay ...
A few weeks ago we covered what time was optimal for sending snow reports, but immediately the question came up of when prime sending time is for news...
It's been said over and over again that destination guests stay longer than local guests. That drivers book fewer nights that flyers. But how much? ...
Social media has been exploding over the last couple of years. Fan and follower counts shot through the roof with little or no effort from social med...
For many resorts, spring pass sales are up over last year, but does that mean what we think it means? Are Spring pass sales a solid indicator of annua...
Some resorts send at 4:30am, others closer to 9:00, but overall, when is that golden window where email snow reports get the most opens? Or does the ...
It seems the month of March is like a green light for the next winter's season pass sales to begin. Prices are chosen, copy is written, buzz is built...
Depending on your email copywriting philosophy, it may come as a bit of a surprise that 37.7% of emails sent by resorts last year all had one thing in...
If I send an email to 50,000 people and I post a the same message to my 50,000 Facebook fans or Twitter followers, how many clicks will I get from eac...
We've all seen that spike in the open-rate chart where thousands of people open your email within minutes of it arriving in their inbox. But what hap...
