Q: How did 2013/14 resort transactional email performance compare to previous years?
After looking at YOY email performance for larger campaigns, this week we drilled in and did the same for transactional messaging. Specifically, we wa...
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After looking at YOY email performance for larger campaigns, this week we drilled in and did the same for transactional messaging. Specifically, we wa...
While many of you look back over the ski season and run year-end reports, we like to do the same on an industry-wide scale. One of the most interestin...
Net Promoter Score is a metric with many uses. We've looked at how accurate it is as a return rate predictor and compared it to a guest's length of st...
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next f...
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next f...
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next f...
Email segmentation, broadly defined, is when you don't send an email to everyone on your list. You apply data and insights to group potential recipien...
Just like it sounds, a bounce back campaign is messaging that’s designed to get people to return to your hotel, resort, or destination. It works ...
In Stashes past, we've promised to circle back around and update our numbers. One of those analyses covered how often resorts were posting on Facebook...
Resort email marketing is a lot like normal email marketing, but let's start at the basics so we're on the same page. In fact, let's start with jus...
Discounts are often a reward for action. Things like buying early, skiing midweek, visiting during shoulder seasons all involve factors a customer can...
A pre-arrival message is, just as it sounds, a message that is delivered to a guest within a few days of their arrival. I hope that doesn't come as to...
