Does ending a price in “9” increase clicks or engagement?
Last week we looked at how many prices actually end in "9" versus other numbers. The results were a bit surprising, but we promised we'd dig one layer...
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Last week we looked at how many prices actually end in "9" versus other numbers. The results were a bit surprising, but we promised we'd dig one layer...
Booking abandonment (also called “booking recovery” or “reservation recovery”) is a campaign that is triggered by a website visitor who begins...
It's a pricing tale the world over: ending a price with the number "9" makes it appear smaller than it really is. But how many prices actually use thi...
School breaks impact occupancy. We all know it. It’s part of the reason we release a school break report every spring. But how much of a difference ...
School breaks impact occupancy. We all know it. It’s part of the reason we release a school break report every spring. But how much of a difference ...
Marketing pundits have been predicting the demise of email marketing for more than a decade. As such, we've been monitoring some of the vital signs of...
A decade ago, mountain resorts wouldn't be thinking about selling passes for weeks or months. Today, pass season is already upon us. So being, we roun...
When we looked at the email domains resorts were sending to back in October 2013, Yahoo! was the surprise winner with Gmail close behind. Then when we...
A few months ago we posted a breakdown of which content types were being shared on Facebook. The takeaway was simply that photos have dominated the Fa...
Let's say you get 200 people to perform a lodging search on your site but half of them start at 5:00am and the other half begin at 5:00pm. Will there ...
A big takeaway from our reader survey was interactivity. So last week we sent the notification list an overview of our methodology and question and th...
Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Here’s the latest. 2017 ...
