Q: Can one booking reminder email be enough to get past guests back to your resort?
About the same time each year, like clockwork, many resort guests will once again get around to making plans and booking their vacation. But what if t...
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Data and trends within the destination travel industry.
About the same time each year, like clockwork, many resort guests will once again get around to making plans and booking their vacation. But what if t...
A few months back, marketer Dan Zarrella put on a webinar about the science of email marketing. Among his findings, he said emails that used the "&" ...
Benchmarks. A word you probably know all too well. Benchmarks give you a better idea of where you stand, what to shoot for, and context for your perf...
A lot of things can change with age - jobs, vacation days, income, marital status, and children are just a few. To start the analysis of age, we deci...
How many emails is too many emails? Where does the number of interactions you have with a guest start to feel over the top and what price do you pay ...
A few weeks ago we covered what time was optimal for sending snow reports, but immediately the question came up of when prime sending time is for news...
It's been said over and over again that destination guests stay longer than local guests. That drivers book fewer nights that flyers. But how much? ...
Social media has been exploding over the last couple of years. Fan and follower counts shot through the roof with little or no effort from social med...
For many resorts, spring pass sales are up over last year, but does that mean what we think it means? Are Spring pass sales a solid indicator of annua...
Some resorts send at 4:30am, others closer to 9:00, but overall, when is that golden window where email snow reports get the most opens? Or does the ...
It seems the month of March is like a green light for the next winter's season pass sales to begin. Prices are chosen, copy is written, buzz is built...
Depending on your email copywriting philosophy, it may come as a bit of a surprise that 37.7% of emails sent by resorts last year all had one thing in...
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