The Latest
Resort e-commerce and marketing tips and tricks.
May 5, 2020 - Now that many travel operators are opening or planning to re-opening the near future, we thought it would be a very good time to bring in some friends from across the industry to discuss... Read the Full Article→
Deliver Hyper-Relevant Content and an Exceptional Guest Experience We know this mantra well: The right message, to the right guest, at the right time. It is a foundational phrase for Inntopia Marketi... Read the Full Article→
In the previous Kitchen Table Gregg and I looked at some metrics that could signal WHEN to begin marketing again. They also looked at some considerations as to the WHAT and HOW of marketing once you b... Read the Full Article→
The big question we sought to tackle on our last Kitchen Table conversation was, “So…when will it be OK to market again?” In my mind the answer to that question is NOW-ish…BUT there are... Read the Full Article→
In last weeks Inntopia Family Kitchen Table conversation, I kicked off the call with a dive into what numbers we are all watching to know how and when to ramp up our marketing. It's a tough place to b... Read the Full Article→
The idea of one-cart booking makes intuitive sense. We all know from personal experience that if you go to the store for one thing, seeing other things in the store often prompts you to leave with mor... Read the Full Article→
A few years ago I was sitting in a conference session when a friendly, but passionate, debate began. In one corner you had a lift ticket person who was adamant that skiers started the booking proce... Read the Full Article→
Whether it’s Black Friday, Cyber Monday or Travel Tuesday, the Cyber 5 or Cyber Week, the week after Thanksgiving is big for online shopping. Travel bookings have increased during this traditional r... Read the Full Article→
In the United States, Thanksgiving is right around the corner. Personally, it’s one of my favorite holidays (an unhealthy affinity for pie may play a role), but as a marketer, Thanksgiving has al... Read the Full Article→
One of the common alternatives we hear clients thinking about when they're evaluating Inntopia Commerce is SMS's WorldNXT booking engine. WorldNXT, which is a white-label version of Fuel Travel's Gues... Read the Full Article→
Last winter I wrote about an offer that, as I dug into it, quickly went from “how does this make sense?” to “whoa, this is powerful.” In a sentence, Sipapu gives you a free night of lodging... Read the Full Article→
If you want some marketing inspiration sometime soon, PLEASE find some time to watch Wistia’s “One. Ten. One hundred.” series. It is some of the most creative, brilliant marketing I h... Read the Full Article→
