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Trends
Cyber Week: The Biggest Sales Opportunity of the Year
Tips Trends
 

Whether it’s Black Friday, Cyber Monday or Travel Tuesday, the Cyber 5 or Cyber Week, the week after Thanksgiving is big for online shopping. Travel bookings have increased during this traditional retail shopping stretch, and more and more consumers actively seek out travel experiences and deals.

Cyber Week combined, totaled $22.5 Billion in online sales in 2018 with Cyber Monday topping the list as the highest single day of sales at $7.75 Billion.
Source: Internet Retailer estimates

People are expecting deals

While Thanksgiving is a U.S. National Holiday, Cyber Monday is at a global level. People around the world are looking for deals. Many people offer a one-day promotion but why limit the time of your promotion when online shoppers are searching over a five-day period?  You can maximize revenue potential with a flash sale that covers the full week vs one or two-days.

Read How Boyne Mountain Used Email Best Practices to Increase Flash Sale Conversion Rates Tenfold


Experiences

This is a huge opportunity to build packages that appeal to first time visitors and introduce your brand to new guests or introduce season packages and attract guests that don’t usually visit you in a certain season. Think about a ski resort promoting their summer vacations to families, that have typically visited them in the winter, with a killer summer rate.

According to Travel Weekly – As Cyber week travel deals have become normal, families gathering during the holidays have started to include them into their travel-planning process as well as their gift giving.

“John Morrey, vice president and general manager of Expedia.com, said, “We did a study this year that showed 94% of teens would rather receive a trip as a gift over a new toy or game, and we’ve seen other research [showing] that people find more fulfillment and happiness in experiences over material things.”


Fill in your need periods

If holiday shoppers are looking to gift travel experiences, you have an opportunity to promote time periods where you need to drive business. Think four-day ticket packs or lodging rates that incorporate midweek days or that slow period in early December before the holidays or late January.

Next Guest Digital “recommends that lodging promotions start with an offer that is at least 30% off.”

With a high volume of deals that shoppers are sifting through, it’s important to note that your offer should cut through the noise with a discount that is worth a second glance. If you’re introducing a new product, this could be a great time to get it front and center to your core audience. Read how Paradise Point crafted promotional campaigns to generate six-figure results.

Drive interest with different price points

A strategy worth trying is to build promotions at different price points. Angel Fire Resort more than doubled their sales when they adjusted their ticket pack to better fit their guests needs.

Read more–> How Angel Fire Resort used Inntopia Commerce to Increase Cyber Monday Revenue by 134%

Think about long term and short-term shoppers. If you’re able to offer promotions that check the boxes for both, you’ll notice that a broader approach can result in increased sales and revenue for ending this year and starting off on the right foot for next.

Cyber Week 2019 is coming, don’t let it pass without taking advantage of all that revenue.

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