Boyne Mountain is no stranger to flash sales; the resort has used them for years. The successful outcome of a recent winter lodging email campaign caught Inntopia’s attention.
This particular July promotion generated ten times the average email conversion rate compared to Boyne’s summer 2019 average conversion rate. More precisely, it generated $225 per click compared to their summer 2019 average email conversion rate of $21 per click. What made this email campaign such a success? Andrew Smith, Digital Marketing Specialist at Boyne Mountain Resort, helped Inntopia determine the underlying reasons.
“Flash sales ar...
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