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Eight Lessons and Tactics for a Successful Quantity-Based Ticket Sale

We do ski destination marketing for SkiBig3 and our typical campaigns follow a tick-tock model where we alternate between deadline-driven package sales and lift-ticket flash sales. It  works really well, but we have a long season that runs through May and once Easter passes, demand just plummets even though we still have about two months left of skiing.

This post-Easter lull creates an opportunity where

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Commerce Quick Tip: When Was That Changed?

Did you know you can run a report in the RMS to view when rates and availability were changed? Click the Reports tab, then select the Rate Change History or Inventory Change History report. Search by the dates of stay to see when inventory or rates were changed.

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Revenue Management, Part 4: Strategies and Processes

If you’ve read the other three posts, you’re probably thinking “how do I bring all of this together?” Ask yourself these three things:

  • What is my strategy?
  • What are my goals?
  • What processes do I need to achieve my goals?

How Do I Develop a Revenue Strategy?

Work with your entire team to determine what your revenue goals are as an organization, and then …

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Commerce Quick Tip: Use Summer Specific Product Categories

Did you know that beyond our basic and most commonly used product categories (lodging, lift tickets, and equipment rentals), Inntopia offers more product categories that are summer specific? You may not even realize that you could be selling activities such as segway tours, stand-up paddle boarding, hiking tours, and horseback riding, just to name a few.

All of these could also be sold via the …

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Revenue Management, Part 3: Forecasting and Planning

In Part 2 of our series, we discussed market conditions that can affect your decision making. If you’ve researched those factors, you’re ready to take that information and put it into action. But exactly how do you do that? Read on to learn how to build a forecast with that information.

Why Is Forecasting Important?

Forecasting revenue is critical in any business model. It allows …

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Commerce Quick Tip: A Picture is Worth a Thousand Words

It’s time to show off your summer products! Guests like to view photos not only of your lodging options, but also of the activities you offer. Provide several photos of each activity, including the views from the mountain bike trails and the gondola ride to the top of the zipline.

For optimal appearance online, we recommend the following dimensions for photos loaded into the RMS: …

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Revenue Management, Part 2: Market Conditions and Decisions

I love “geeking out” over Revenue Management, can’t you tell? As a former General Manager and Lodging Director, I’ve trained myself to always look at the big picture when it comes to Revenue Management. This approach allows for staying a step ahead of the competition and industry trends, and for adjusting your strategy proactively when necessary.

I’d like to share six basic market conditions to …

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Commerce Quick Tip: Cross Reference that New Product!

Did you add a new product to your interfaced Inntopia supplier account? If your answer is yes, don’t forget to define the cross reference code that connects the product with your PMS or Channel Manager.  If you don’t know where to get the codes, contact your Account Manager or the Partner Services team for assistance.  Also, if you’re deactivating a product, don’t forget to remove …

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Revenue Management, Part 1: The Basics

This is the first in a new series about Revenue Management. For many of you, this may be review, but for others, we hope you learn something new. We’ll start with the basics and then build upon them throughout the series.

What is Revenue Management?

Our CEO, Trevor Crist, is well known around here for saying: “Sell the right product at the right price to …

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Commerce Quick Tip: Help! I Can’t Find My Product!

By now, your summer products should be ready to go.  If you don’t see a product appear online, remember to check rates, availability, booking restrictions, and channel restrictions.  It’s likely that one of these configuration settings is preventing it from displaying properly.  If you still can’t figure it out, don’t hesitate to reach out to Partner Services.

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Commerce Quick Tip: Access Wikitopia from the RMS

You can now access Wikitopia directly within the RMS.  Click on the Wikitopia or Release Notes links in the upper-right corner after you’ve logged in.

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Commerce Quick Tip: Using Larger Photos

Bring more focus to your photos by cropping them. To make your photos bigger, take a copy of the original high-resolution image and crop it outside of Inntopia RMS before uploading it. Not all of your images should be cropped, but cropping will bring focus to a particular element within the photo, and will make that element appear bigger online. Think about cropping out areas …

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Commerce Quick Tip: Comparison Tool

Want an easy way to build quotes with multiple itineraries that the guest can compare side-by-side? If you use Agentopia, the Comparison Tool is already at your fingertips.   Even if you don’t actually send the guest a quote, your agents are still creating them to provide the guest some options. Log into Innovative U to learn more!

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Why Won’t My Promotion Calculate Correctly?

As a follow-up to our last troubleshooting post, Why Doesn’t My Promotion Display Properly Online?,  we’re going to dive deep into why your promotion might not calculate correctly. With so many discounting options available, incorrect settings can easily cause unexpected results.

  1. Who Controls the Discounts? You have the option to control the discounts of each component or allow the supplier to do it. If
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Commerce Quick Tip: Content Management Tool

Did you know that you can customize and override supplier short names and descriptions? By enabling the Reseller Content Management tool, you can have control over those fields as well as product names and descriptions. Read more here →

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Why Doesn’t My Promotion Display Properly Online?

Promotions are the name of the game. Inntopia promotions provide a multitude of creative options for enticing guests to book. With so many configuration settings available, it can be easy to overlook something that makes the promotion display incorrectly. (In our next post, we’ll  troubleshoot a promotion that isn’t calculating correctly.)

Let’s go over some simple things to check to make sure your promotion is …

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Agentopia: Introducing the Comparison Tool

Do your agents build quotes with multiple itineraries? Wouldn’t it be great if they could easily build and compare those itineraries side-by-side? Well, wait no more. The Comparison Tool has arrived.

If your agents use Agentopia, this tool is already at their fingertips. To begin, the agent adds a product to an itinerary and creates a new itinerary quote. As the guest expresses interest in …

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Why Isn’t My Product Bundle Working?

You’ve got a great idea for a bundle. You’ve set it up but it doesn’t seem to be displaying properly. What went wrong?

First, let’s discuss what a bundle is and isn’t. A bundle links two or more products together which can add value to customer purchases. By pairing a product with other products or by upselling customers on additional optional products, you can offer …

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Five Benefits to Using Inntopia CRS + Responsive Commerce

Are you an existing Inntopia partner currently using Inntopia’s Responsive Commerce platform on your website but still using your POS in the call center?

Are you using Inntopia CRS but haven’t yet started using Inntopia’s Responsive Commerce booking engine on your website?

Are you a long-time CRS partner but are still using the V9 booking engine for online bookings?

It’s a new year and it’s

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Innteract – Understanding Severity Levels

So, you’ve just uncovered a software issue and want to submit a case. You’re entering the case within Innteract and you get to the Severity field. There are four choices listed: Critical, High, Medium, and Low. It can be difficult to know which level to choose. And, to further complicate your decision, each vendor you work with likely has a slightly different set of qualifications …

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