Q: If there are more links in an email, will more people click?
Keeping email copy short can be a daunting task with so many marketing needs coming from various departments. But what happens when you go from a few ...
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Keeping email copy short can be a daunting task with so many marketing needs coming from various departments. But what happens when you go from a few ...
Back in January we asked a simple question: is there any correlation between the star rating of a hotel and the number of Facebook fans they have? The...
Last week we asked whether resort campaigns sent on holidays performed better than emails sent in the days before or after. The results suggested holi...
We've looked at one or two holidays individually, but what happens when you send an email on any holiday? Does performance spike or drop compared to t...
Once novel, social icons in the header or footer (or both) of an email template are now nearly ubiquitous. But how many people actually click them? It...
Nearly all the moving pieces of online video marketing have changed over the last decade. Download speeds have skyrocketed, once high-end tech is now ...
Facebook has been trying to make likes more meaningful by removing memorialized and voluntarily deactivated accounts from brands' fan counts. After mo...
The volume of marketing resources applied toward resort design almost always tips away from the inbox and toward the website. But is the imbalance jus...
Some emails are useful only for the few seconds we read them. Others we mentally highlight and return to again and again. The idea may impact the stra...
When inline photos were first added to the Twitter feed back in October 2013, impatient marketers quickly compiled tiny data sets declaring that tweet...
Across all major social networks, one content type is almost universally supported: photos. But do resort photos get more engagement when they are pos...
Last week we looked at whether male season passholders skied more than female passholders. They did, but with renewal rates tied to ski days we took t...
