If your millennial guests think they have the largest social followings, they’re wrong.
There are a lot of assumptions around the intersection of age and behavior, especially when those ages are divided into the generations we marketers o...
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There are a lot of assumptions around the intersection of age and behavior, especially when those ages are divided into the generations we marketers o...
Last week we reported on a few season-in-review email performance metrics for the mountain resort industry. The results were positive for opens, click...
For more than a half-decade we've been aggregating and sharing season-in-review email stats for the mountain resort industry. These simple, annual rec...
Last fall we compared the long tail of email opens to the long tail of social media engagement. What surprised us most was that beyond 7 days we saw a...
Punctuation marks. Sometimes we get excited and use multiples, other times we make it a question. But overall, when looking across the board, what sor...
Back in 2012 we did an extremely simple, but intriguing, analysis. Simply put, does putting the name of your hotel or resort in the subject line of a ...
Websites designed to work seamlessly across various devices of various sizes has been a hot topic, but late in 2014 we found that only 1/3 of resort w...
Two weeks ago we shared some really surprising YOY email unsubscribe stats. Today, we're follow up on a question we teased at the end of that post abo...
Working with travel influencers has become a powerful strategy to help destinations reach new eyes through authentic, trusted voices. But how much cro...
In email marketing, an unsubscribe represents someone saying "that's enough." But email doesn't exist in a vacuum, it's just one channel in a growing ...
Segmentation is a given for some resorts and hotels. A campaign directed at their entire list is a rare exception rather than the rule. Others, howeve...
Every month we round up voices from the email marketing industry for a quick, one-post recap of what’s going down. Resorts & Web Accessibility: The...
