The Latest
What's happening in the world of Inntopia
It's funny how in a world of influencers and broadcasts and likes, that none of these things actually represent the name of the medium they're known for. Social media's true power is...well...being... Read the Full Article→
It's only been a dozen years since I last set foot in a classroom as a budding "marketing major" ready to take on the world. At the time, students who spent time outdoors on the quad or other green... Read the Full Article→
Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of... Read the Full Article→
Over the years, my family has gotten more and more spread out. My brother lived in Belgium, we were in Colorado, my sister moved to Connecticut, my parents moved to Ohio. We were looking for a way... Read the Full Article→
Other areas of travel typically expand more often than golf. A waterpark may add a new slide, a ski resort may cut a few new trails. But for a golf resort with three courses, a new 18-hole addition... Read the Full Article→
One of the common alternatives we hear clients thinking about when they're evaluating Inntopia Commerce is SMS's WorldNXT booking engine. WorldNXT, which is a white-label version of Fuel Travel's Gues... Read the Full Article→
As marketers, it’s extremely easy to catch ourselves standing on our marketing towers perched high above our resorts and shouting for people to come to us. “Come to OUR website to learn…call OU... Read the Full Article→
Marketing involves a lot of things, but at the core it's nothing more than: A good message. The right audience. And a distribution channel that connects the two. But with so much "stuff"... Read the Full Article→
Last winter I wrote about an offer that, as I dug into it, quickly went from “how does this make sense?” to “whoa, this is powerful.” In a sentence, Sipapu gives you a free night of lodging... Read the Full Article→
If you want some marketing inspiration sometime soon, PLEASE find some time to watch Wistia’s “One. Ten. One hundred.” series. It is some of the most creative, brilliant marketing I h... Read the Full Article→
Next to my desk I have a stack of postcards and postcard stamps. When someone does something nice for me like pitch in on a research project or write a guest post with nothing in return, I'll take... Read the Full Article→
Almost a decade ago during the first few months of SlopeFillers, I made a list of all the 2-for-1s I could find. I stopped at 28, but the list could have gone on and on. Likewise, there are dozens... Read the Full Article→
