Skip to Main Content
πŸŽ‰ NEW: We've partnered with Affirm to allow your guests to pay for their trip over time β†’

News Social media is supposed to be social, and the USGA gets it.

screenshot of usga tweet

photo of the author Gregg Blanchard

It’s funny how in a world of influencers and broadcasts and likes, that none of these things actually represent the name of the medium they’re known for.

Social media’s true power is…well…being social. It’s about communicating, not just clicking.

Sometimes the ability to interact with anyone, anywhere is lost in the hustle to get messages out the door and hit KPIs, but a tactic recently employed by the USGA is a great reminder about how simple it can be.

Just, ask…
It’s easy to overthink how to start some good social interaction, but it starts online just as easily as it does offline; with a question.

In this case, a question about fall golf.

It takes an active audience to work, but assuming your follower list is full of people who care about your brand and not just a bunch of bots, the result can be both a conversation as well as a list of things that remind people now is a great time to participate in a sport they love.

A nice combination of humor, fun, and reminiscing about great rounds and long drives during these shorter days of the year.

Not Just Social
So, yeah, you should try to make your social account more social, but it’s not just on Twitter and Instagram that this could work.

Why not ask people to hit reply on your next email campaign and share their favorite fall memories? And then do a follow up campaign with your favorites? Instead of email being a broadcast, it could also be more of a conversation.

Whatever approach you take, conversations build relationships. And relationships are the foundation of a great brand.

Free Resort Marketing Playbooks

Download a 4-pack of our most popular ecommerce and marketing playbooks when you subscribe to our news + updates list.

Upbeat Finish for Summer at Western Mountain Destinations; Attention Turns to Critical Winter Season

November 17, 2020

Strong Daily Rates and Rising Revenue are Boosting Resort Destinations in Southeast Region for Winter Season (Multi-year comparison adds context)

November 17, 2020

How many confirmations do hotels have to resend?

November 9, 2020

How to Resend a Booking Confirmation in 23 Seconds

November 2, 2020

Western Mountain Destinations Post First Revenue Gains Since February

October 15, 2020

Questions? Talk to a friendly Inntopian.

Prefer the phone? Not a problem. Just call (877) 740-4143 and the amazing Leslie Whitaker will give you a hand.

Contact Our Team
the inntopia team celebrating a new campground client