Q: Do season pass deadlines really influence skier behavior?
It seems the month of March is like a green light for the next winter's season pass sales to begin. Prices are chosen, copy is written, buzz is built...
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Data and trends within the destination travel industry.
It seems the month of March is like a green light for the next winter's season pass sales to begin. Prices are chosen, copy is written, buzz is built...
Depending on your email copywriting philosophy, it may come as a bit of a surprise that 37.7% of emails sent by resorts last year all had one thing in...
If I send an email to 50,000 people and I post a the same message to my 50,000 Facebook fans or Twitter followers, how many clicks will I get from eac...
We've all seen that spike in the open-rate chart where thousands of people open your email within minutes of it arriving in their inbox. But what hap...
For this week's Stash we set out to answer one, simple question - how many of your social media fans and followers were destination guests in 2011/12?...
It's a simple thing, but one that is directly applicable to every email campaign you'll ever create: do recipients prefer a long, medium, or short sub...
The Stash rolls on this week with another analysis of guest behavior during 2011-2012. This time around, we're going to look at cancellations. Did Mo...
After publishing the list of subject line keywords and their impact on open rates, we couldn't help but wonder how these numbers might fluctuate over ...
When we first released our social survey data a few months ago, we knew this was a question we wanted to answer. All social media sites are not creat...
It's hard to be optimistic about a season with so little snow for so many resorts, but there are plenty of lessons to learn about skier behaviors. ...
Our recent social media research brought up some interesting points. It put the social marketing movement into perspective but also set a baseline fo...
Now almost two months in, the Stash is really starting to take us in some interesting directions. We're going to step away from the email stats start...
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