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Trends via SlopeFillers
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Marketing Cloud SlopeFillers Ski
 

Even if Tamarack’s new series was nothing but a name? It’d work.

It’s a dangerous place, but let me take you on a quick tour inside my brain.

At least the thoughts that went through my brain about two weeks ago. Specifically, the thoughts that went through my brain when I saw this:

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Big Sky didn’t like my tweet. No, they did something much better.

Over the years, my family has gotten more and more spread out. My brother lived in Belgium, we were in Colorado, my sister moved to Connecticut, my parents moved to Ohio.

We were looking for a way to become closer as a family. I was looking for a side project. So when my parents pitched the idea of building our own little social network, I …

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Sipapu’s has it even more right than I thought.

Last winter I wrote about an offer that, as I dug into it, quickly went from “how does this make sense?” to “whoa, this is powerful.”

In a sentence, Sipapu gives you a free night of lodging when you buy a lift ticket. Here’s what I said at the time.

“Millions of skiers have been tempted by a ski vacation, but have never actually taken

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Inntopia Marketing Cloud Now Works With Vivaticket

What’s better than a new major integration? Nothing.

Inntopia Marketing Cloud, the CRM & Automated Marketing platform built for travel, is now connected to Vivaticket, one of the most popular and powerful ticketing and POS platforms for attractions.

We’re now able to pull robust guest and transaction data from Vivaticket, including for any purchase made online, on-site, or over the phone. This data

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Three must-do tips for this year’s season pass push

While it’s the peak of summer season now for most of partners, many are already thinking about the upcoming winter season, and are busily prepping for the launch of their 2019/2020 Season Pass products. Are you?

Whether you already had a spring pass sale launch, are still finalizing a new season pass lineup for next year, or if you’re deep in planning mode for a …

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Summer Occupancy Is Down At Western Mountain Destinations; Daily Rates Still Edging Up

Denver, Colo., July 18, 2019—After nearly seven years of consistent year-over-year growth, aggregated lodging results among 18 mountain communities in six western states is starting to experience small but measurable declines. The DestiMetrics’* monthly Market Briefing released yesterday by Inntopia, revealed that modest declines that started appearing more than a year ago are emerging as a slight, but consistent, negative trend.

For the month of …

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The fascinating perk offered by Jay with their new lodging packages.

Almost a decade ago during the first few months of SlopeFillers, I made a list of all the 2-for-1s I could find. I stopped at 28, but the list could have gone on and on. Likewise, there are dozens of perks offered by resorts in an effort to push season pass sales through the spring and summer. For example:

  • Ski free in the spring
  • Free
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Are you holding your guests’ hands enough? Hint: Probably not.

I want you to imagine two scenarios.

The first is getting invited to speak at a big university in a town you’ve never been to. “Just meet us at the back entrance of the Ray Bowen building at 6:00pm for a quick rehearsal” they say. The second is that same invitation but at your alma mater.

Picture in your mind being a few blocks away …

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Why Hotels and Resorts Should Probably Run “Prime Day” Promotions

Guess what? This July 15 – 16, your guests are going to be primed to make a purchase. Yes, it’s a bit corny, but it’s true.

In just over two weeks, there’s an online shopping bonanza coming called Amazon Prime Day. Except this year, it’s actually two days. Your guests and prospects will likely have their wallets out, ready to pounce on a deal on …

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Mountain West: Moderate Rate Growth and Flat Occupancy Through Early Summer

While some participating mountain destinations are still offering limited snowsport activities, many are hustling to get their resorts and communities ready for summer activities and events following an extended winter season. In the most recent DestiMetrics* monthly Market Briefing released by Inntopia, the short-term outlook for lodging properties is showing continued healthy gains in daily rate despite nearly flat year-over-year occupancy.

Kicking off the …

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Revenue and Occupancy Edging to Possible Winter Records at Mountain Destinations—Depends on April

Denver, Colo., March 19, 2019—A winter season that began on a downward trend in the wake of last year’s disappointing snow conditions, is now moving towards new records for occupancy and revenue, thanks to a strong economy and generous snowfall across most of North America. Inntopia released their monthly DestiMetrics* Market Briefing for the West yesterday and as of Feb. 28, actual occupancy for the …

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Using WTP Reload to Increase Revenue and Improve the Guest Experience (Inntopia + Siriusware)

In a recent sprint, we went live with some shiny new functionality for hotels and resorts who use Inntopia Commerce and the Siriusware point of sale system. We now validate the WTP media identifier against product type when someone adds a reloadable product to their cart in Inntopia Commerce.

I heard you start to nod off there, but wait. Sometimes, there is some serious excitement

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Snow and Rate Driving Booking Pace at Western Mountain Resorts

Nothing like a strong wave of mid-November snowfall from the Sierras to the Rockies to give winter bookings a boost for the upcoming ski and snowboard season at western mountain resorts. According to DestiMetrics* monthly Market Briefing released yesterday by Inntopia, as of Nov. 30, aggregated bookings made during the month of November for arrivals from November through April are up 12.8 percent compared to …

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Summer Mountain Lodging Officially Posts Record; Pattern for Winter Bookings is Shifting

The six-month summer season for participating western mountain properties officially ended on Oct. 31. As of that date, the month of October wrapped up with a 4.2 percent dip in occupancy and a 4.3 percent gain in the Average Daily Rate (ADR) to finish with essentially flat revenue for the month—down 0. 1 percent when rounded compared to October 2017.  The results were released yesterday …

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Inntopia Marketing Cloud releases new interactive Pass Migration Report.

For our ski clients, season pass sales have become a huge, critical piece of their business. And as the number of passes has grown over the years to cater to various groups and markets, it’s become harder and harder to monitor the ways guests migrate to, from, and between passes.

Inntopia Marketing Cloud has long had a powerful Pass Migration Report, but we’re excited to …

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A Practical Pre-Season Checklist for Ski Resort Marketers

With exception of a few lucky resorts who paid off Mother Nature, winter is almost here. Which means we’re busy making sure our ski resort clients have what they need for a successful 2018/19 winter season.

To help everyone make sure you’ve got the bases covered, the Marketing Cloud team has put together a quick pre-season checklist. Take a peek, double check your own campaigns, …

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Inntopia Powers ORDA’s Product and Lodging Reservations

ORDA is the organization that manages Whiteface Mountain, Gore Mountain, Belleayre Mountain, and Lake Placid’s Olympic venues. Through an alliance between the state of New York and various partners, ORDA is an economic catalyst to the area’s tourism industry.

The recent partnership with Inntopia and its innovative layer of travel technology means that ORDA is now able to connect the inventories of its ski resorts …

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New Client: Jay Peak Gets Up and Running on Commerce

One of the most unique brands in skiing, Jay Peak, has been an Inntopia Marketing Cloud client for years.

Recently, they’ve taken on some pretty big improvement projects, including a 15,000-square-foot recreation center. And, I’m excited to say they’ve completed one other big improvement—they’re now using Inntopia Commerce to sell lift tickets, season passes, water park tickets, and other activities online and over the

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New Client: A Big Welcome to Ski Daddy

Big groups have been a vital part of the ski industry for years. Resorts love group business because it tends to be planned and confirmed far in advance, and it sometimes fills in off-peak and mid-week demand. Plus, the groups show up even if the snow isn’t quite epic.

Wholesalers and tour operators spend a lot of time and energy building relationships with ski resorts …

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New Partner: Hello, Grand Targhee Resort!

We all know about that one resort in the Tetons, right? It’s probably on your bucket list: 2,000+ acres of terrain, 500 inches of yearly snowfall, rustic western feel. You know, the one with virtually zero lift lines and the perfect combination of big mountain skiing and small mountain vibe?

Grand Targhee Resort has been the Tetons’ hidden skiing paradise for nearly fifty years, and …

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