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Sipapu’s has it even more right than I thought.

Last winter I wrote about an offer that, as I dug into it, quickly went from “how does this make sense?” to “whoa, this is powerful.”

In a sentence, Sipapu gives you a free night of lodging when you buy a lift ticket. Here’s what I said at the time.

“Millions of skiers have been tempted by a ski vacation, but have never actually taken

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Inntopia Marketing Cloud Now Works With Vivaticket

What’s better than a new major integration? Nothing.

Inntopia Marketing Cloud, the CRM & Automated Marketing platform built for travel, is now connected to Vivaticket, one of the most popular and powerful ticketing and POS platforms for attractions.

We’re now able to pull robust guest and transaction data from Vivaticket, including for any purchase made online, on-site, or over the phone. This data

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Three must-do tips for this year’s season pass push

While it’s the peak of summer season now for most of partners, many are already thinking about the upcoming winter season, and are busily prepping for the launch of their 2019/2020 Season Pass products. Are you?

Whether you already had a spring pass sale launch, are still finalizing a new season pass lineup for next year, or if you’re deep in planning mode for a …

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Summer Occupancy Is Down At Western Mountain Destinations; Daily Rates Still Edging Up

Denver, Colo., July 18, 2019—After nearly seven years of consistent year-over-year growth, aggregated lodging results among 18 mountain communities in six western states is starting to experience small but measurable declines. The DestiMetrics’* monthly Market Briefing released yesterday by Inntopia, revealed that modest declines that started appearing more than a year ago are emerging as a slight, but consistent, negative trend.

For the month of …

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The fascinating perk offered by Jay with their new lodging packages.

Almost a decade ago during the first few months of SlopeFillers, I made a list of all the 2-for-1s I could find. I stopped at 28, but the list could have gone on and on. Likewise, there are dozens of perks offered by resorts in an effort to push season pass sales through the spring and summer. For example:

  • Ski free in the spring
  • Free
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Are you holding your guests’ hands enough? Hint: Probably not.

I want you to imagine two scenarios.

The first is getting invited to speak at a big university in a town you’ve never been to. “Just meet us at the back entrance of the Ray Bowen building at 6:00pm for a quick rehearsal” they say. The second is that same invitation but at your alma mater.

Picture in your mind being a few blocks away …

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Why Hotels and Resorts Should Probably Run “Prime Day” Promotions

Guess what? This July 15 – 16, your guests are going to be primed to make a purchase. Yes, it’s a bit corny, but it’s true.

In just over two weeks, there’s an online shopping bonanza coming called Amazon Prime Day. Except this year, it’s actually two days. Your guests and prospects will likely have their wallets out, ready to pounce on a deal on …

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Mountain West: Moderate Rate Growth and Flat Occupancy Through Early Summer

While some participating mountain destinations are still offering limited snowsport activities, many are hustling to get their resorts and communities ready for summer activities and events following an extended winter season. In the most recent DestiMetrics* monthly Market Briefing released by Inntopia, the short-term outlook for lodging properties is showing continued healthy gains in daily rate despite nearly flat year-over-year occupancy.

Kicking off the …

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Revenue and Occupancy Edging to Possible Winter Records at Mountain Destinations—Depends on April

Denver, Colo., March 19, 2019—A winter season that began on a downward trend in the wake of last year’s disappointing snow conditions, is now moving towards new records for occupancy and revenue, thanks to a strong economy and generous snowfall across most of North America. Inntopia released their monthly DestiMetrics* Market Briefing for the West yesterday and as of Feb. 28, actual occupancy for the …

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Using WTP Reload to Increase Revenue and Improve the Guest Experience (Inntopia + Siriusware)

In a recent sprint, we went live with some shiny new functionality for hotels and resorts who use Inntopia Commerce and the Siriusware point of sale system. We now validate the WTP media identifier against product type when someone adds a reloadable product to their cart in Inntopia Commerce.

I heard you start to nod off there, but wait. Sometimes, there is some serious excitement

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Save on the 2020 INSIGHT Conference
(Two Days Only)


An unnamed internet retail giant has turned July 15-16 into an international shopping holiday, and we’ve decided to join in.

For two days only, you can register for the 2020 Insight Conference at Hotel Talisa at Vail, CO for only $575 $499/person.

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