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Sipapu’s has it even more right than I thought.

Last winter I wrote about an offer that, as I dug into it, quickly went from “how does this make sense?” to “whoa, this is powerful.”

In a sentence, Sipapu gives you a free night of lodging when you buy a lift ticket. Here’s what I said at the time.

“Millions of skiers have been tempted by a ski vacation, but have never actually taken

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Inntopia Marketing Cloud Now Works With Vivaticket

What’s better than a new major integration? Nothing.

Inntopia Marketing Cloud, the CRM & Automated Marketing platform built for travel, is now connected to Vivaticket, one of the most popular and powerful ticketing and POS platforms for attractions.

We’re now able to pull robust guest and transaction data from Vivaticket, including for any purchase made online, on-site, or over the phone. This data

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Summer Occupancy Is Down At Western Mountain Destinations; Daily Rates Still Edging Up

Denver, Colo., July 18, 2019—After nearly seven years of consistent year-over-year growth, aggregated lodging results among 18 mountain communities in six western states is starting to experience small but measurable declines. The DestiMetrics’* monthly Market Briefing released yesterday by Inntopia, revealed that modest declines that started appearing more than a year ago are emerging as a slight, but consistent, negative trend.

For the month of …

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Southeast Destinations on Track for Strong Summer Lodging; Winter Patterns Changing

DENVER, COLO., June 18, 2019— With four of the six summer months (March through August) already “in the bank” or on-the-books, Southeast destination resorts in five states are on a solid path to surpass last summer’s occupancy, room rate, and revenue figures. All six summer months are pacing ahead of last year according to the most recent DestiMetrics* Market Briefing released yesterday by Inntopia with …

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New Innovative U Course: Inntopia-SMS Integration

Are you an Inntopia Commerce partner who is also using Springer-Miller Systems? If yes, are your platforms integrated? Integrating Inntopia Commerce with SMS will improve your efficiency and increase revenue.

This short video series (13 min.) will give you an overview of what to expect with the integration, what configuration is required for both platforms, and what some of the supported features are.

You’ll find …

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Why Hotels and Resorts Should Probably Run “Prime Day” Promotions

Guess what? This July 15 – 16, your guests are going to be primed to make a purchase. Yes, it’s a bit corny, but it’s true.

In just over two weeks, there’s an online shopping bonanza coming called Amazon Prime Day. Except this year, it’s actually two days. Your guests and prospects will likely have their wallets out, ready to pounce on a deal on …

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Southeast: Lodging Looking Strong For Remainder of Summer

The Highlights:

  • As of May 31, actual results for the month in a year-over-year comparison to last May
    • Aggregated actual occupancy for May was up 8.4 percent
    • Average Daily Rate (ADR) was up five percent
    • Revenues were up a dramatic 13.8 percent
  • As of May 31, for the six-month summer season from March through August using on-the-books figures in a year-over-year comparison to the same
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Mountain West: Moderate Rate Growth and Flat Occupancy Through Early Summer

While some participating mountain destinations are still offering limited snowsport activities, many are hustling to get their resorts and communities ready for summer activities and events following an extended winter season. In the most recent DestiMetrics* monthly Market Briefing released by Inntopia, the short-term outlook for lodging properties is showing continued healthy gains in daily rate despite nearly flat year-over-year occupancy.

Kicking off the …

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Southeast Destinations Finally Seeing Rate and Occupancy Stabilize

DENVER, COLO., May 23, 2019— After seven months of atypical lodging occupancy in nine resort destinations throughout the Southeast due to hurricane damage and recovery, bookings in the past 60 days appear to be shifting back to more familiar and stable pattern. Vermont-based Inntopia released their DestiMetrics* monthly Market Briefing yesterday with a summary of the normalizing patterns.

As of April 30, occupancy for the …

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Summer Rates Soften; Bookings Get Stronger at South Destinations

BRADENTON, Fla., April 17, 2019 — The Average Daily Rate (ADR) has softened during the past month at Southeast destinations and the lower rates are helping to drive increasingly rate-sensitive consumers to make bookings at participating lodging properties. The findings were released in the most recent DestiMetrics* Market Briefing by Inntopia and revealed that actual occupancy for the month of March, as of March 31, …

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Save on the 2020 INSIGHT Conference
(Two Days Only)


An unnamed internet retail giant has turned July 15-16 into an international shopping holiday, and we’ve decided to join in.

For two days only, you can register for the 2020 Insight Conference at Hotel Talisa at Vail, CO for only $575 $499/person.

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