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Why Hotels and Resorts Should Probably Run “Prime Day” Promotions

Guess what? This July 15 – 16, your guests are going to be primed to make a purchase. Yes, it’s a bit corny, but it’s true.

In just over two weeks, there’s an online shopping bonanza coming called Amazon Prime Day. Except this year, it’s actually two days. Your guests and prospects will likely have their wallets out, ready to pounce on a deal on …

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Southeast: Lodging Looking Strong For Remainder of Summer

The Highlights:

  • As of May 31, actual results for the month in a year-over-year comparison to last May
    • Aggregated actual occupancy for May was up 8.4 percent
    • Average Daily Rate (ADR) was up five percent
    • Revenues were up a dramatic 13.8 percent
  • As of May 31, for the six-month summer season from March through August using on-the-books figures in a year-over-year comparison to the same
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Mountain West: Moderate Rate Growth and Flat Occupancy Through Early Summer

While some participating mountain destinations are still offering limited snowsport activities, many are hustling to get their resorts and communities ready for summer activities and events following an extended winter season. In the most recent DestiMetrics* monthly Market Briefing released by Inntopia, the short-term outlook for lodging properties is showing continued healthy gains in daily rate despite nearly flat year-over-year occupancy.

Kicking off the …

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Southeast Destinations Finally Seeing Rate and Occupancy Stabilize

DENVER, COLO., May 23, 2019— After seven months of atypical lodging occupancy in nine resort destinations throughout the Southeast due to hurricane damage and recovery, bookings in the past 60 days appear to be shifting back to more familiar and stable pattern. Vermont-based Inntopia released their DestiMetrics* monthly Market Briefing yesterday with a summary of the normalizing patterns.

As of April 30, occupancy for the …

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Summer Rates Soften; Bookings Get Stronger at South Destinations

BRADENTON, Fla., April 17, 2019 — The Average Daily Rate (ADR) has softened during the past month at Southeast destinations and the lower rates are helping to drive increasingly rate-sensitive consumers to make bookings at participating lodging properties. The findings were released in the most recent DestiMetrics* Market Briefing by Inntopia and revealed that actual occupancy for the month of March, as of March 31, …

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Lodging Record Anticipated at Western Mountain Destinations for 2018-19 Winter Season

Denver, Colo., April 15, 2019—The question isn’t whether western mountain lodging will set an all-time record this season, the question is how big that record will be—and if the record will be for occupancy, rate, revenue, or all of them. In the most recent monthly DestiMetrics* Market Briefing released by Inntopia, as of March 31, aggregated actual occupancy for the full six-month season was up …

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Sick of OTA fees?

OTAs are like this chicken and you're like this cat. Hilarious!

Are you losing revenue and booking share to OTAs?

Believe it or not, a full 52% of people who book lodging via OTAs actually visit the property’s website before booking.

Why don’t all those people end up booking directly with the property? Sometimes it’s about wanting to bundle their lodging with other things, sometimes it comes down to ease of use, and sometimes it’s just …

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Winter Season Occupancy and Revenues Surge Ahead of Last Year at Southeast Lodging Properties

BRADENTON, Fla., Jan. 17, 2019— For the winter months of September through February, participating lodging properties in five southeastern states are showing impressive year-over-year growth in both lodging and revenues compared to last winter. According to Destimetrics* monthly Market Briefing released yesterday by Inntopia, aggregated actual occupancy for nine Southeast tourist destinations in Florida, Alabama, Georgia, South Carolina, and Virginia was up 22.5 percent for …

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Southeast Lodging Properties are Firing on All Cylinders Despite Major Storms

BRADENTON, Fla., Nov. 27, 2018 — Participating properties in nine Southeast destinations across five states comprising South Carolina, Alabama, Georgia, Florida, and Virginia are already off to a strong start for the winter season. In the most recent report released by Inntopia in their DestiMetrics* Monthly Market Briefing, aggregated data revealed that as of Oct. 31, aggregated occupancy for the winter season (September through February) …

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Summer Mountain Lodging Officially Posts Record; Pattern for Winter Bookings is Shifting

The six-month summer season for participating western mountain properties officially ended on Oct. 31. As of that date, the month of October wrapped up with a 4.2 percent dip in occupancy and a 4.3 percent gain in the Average Daily Rate (ADR) to finish with essentially flat revenue for the month—down 0. 1 percent when rounded compared to October 2017.  The results were released yesterday …

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Save on the 2020 INSIGHT Conference
(Two Days Only)


An unnamed internet retail giant has turned July 15-16 into an international shopping holiday, and we’ve decided to join in.

For two days only, you can register for the 2020 Insight Conference at Hotel Talisa at Vail, CO for only $575 $499/person.

Just click here –
Register Now →