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Golf
FairwayFillers Golf
 

Kingsmill’s small wording change with an important meaning.

Listen, I love golf. And I love to travel. But when it comes to visiting and exploring new places, golf is typically not as high on my list as other things.

Well, two things, to be specific. One of them is a four-year-old, the other is six.

Eventually, I hope that both will love golf as much as I do. But today, they love lots …

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Golf resorts take note, this is how you promote a course expansion.

Other areas of travel typically expand more often than golf. A waterpark may add a new slide, a ski resort may cut a few new trails.

But for a golf resort with three courses, a new 18-hole addition would be a 33% increase in acreage. If you start with just one, you’re effectively doubling your footprint. Both of those numbers are virtually unheard of in …

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Going to where your golfers are.

As marketers, it’s extremely easy to catch ourselves standing on our marketing towers perched high above our resorts and shouting for people to come to us.

“Come to OUR website to learn…call OUR phone number to talk, use OUR live chat to ask questions.”

But sometimes the easiest way to reach a new audience and interest a few more people in looking into our resorts …

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In golf and golf marketing, let’s not forget the basics.

Marketing involves a lot of things, but at the core it’s nothing more than:

  • A good message.
  • The right audience.
  • And a distribution channel that connects the two.

But with so much “stuff” going on with content and influencers and products and deals and weather and events, that simplicity can quickly turn complex.

Today it might be a follow up email about that deadline and …

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Pelican Hill’s clever, personal touch to mass emails.

Next to my desk I have a stack of postcards and postcard stamps.

When someone does something nice for me like pitch in on a research project or write a guest post with nothing in return, I’ll take a minute to send a personal thank you. Like most things done on such a personal level, the effects of such notes far exceed the time I …

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Why Hotels and Resorts Should Probably Run “Prime Day” Promotions

Guess what? This July 15 – 16, your guests are going to be primed to make a purchase. Yes, it’s a bit corny, but it’s true.

In just over two weeks, there’s an online shopping bonanza coming called Amazon Prime Day. Except this year, it’s actually two days. Your guests and prospects will likely have their wallets out, ready to pounce on a deal on …

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The clever intersection of two human behaviors at Bandon Dunes.

There’s something about the past that’s incredibly romantic.

Despite the technology now available that straightens shots and lengthens drives, it’s funny to find ourselves curious about what it would be like to play a round with the mashies, niblicks and spoons of yesteryear.

But there’s more here than simple nostalgia.

Extremes
Because humans are also attracted to extremes.

When we want to get in shape, …

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Fifty golf resort website designs in three minutes.

I’m very much a website guy.

I wholeheartedly believe in the value of having a piece of web real estate you own, have control over, and can optimize. And as a marketer, I find these windows into a brand to be very telling of overall strategy and messaging.

So being, it probably shouldn’t surprise you that I have a collection of my favorite sites.

Inspiration

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Innisbrook and the power of branded golf holes.

When something has a really challenging, unique feature, there are two choices the managers of that something can do.

They can either downplay it.
Or, they can embrace it.

I think the former is an easy, safe route – after all, you don’t want to scare people away – but the latter holds a really intriguing angle on human (and, yes, golfer) behavior.

A Few

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What if your golf resort’s Twitter account never said a word?

I follow a lot of golf resorts on the FairwayFillers twitter account. Close to 400, in fact.

The rest are golf resort marketers.

So when I see a tweet from a name I don’t recognize or the wording sounds a little strange for a marketer to use about the resort they work for…

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A hat tip to Stonewall’s use of the wide view.

Of all the marketing angles of a resort or destination, there’s one I’ve always found myself drawn to as a consumer and traveler.

It’s not a night-lit hotel facade or smiling families playing together or a macro shot of a delicious meal, it’s something that implies and connects all of those dots together.

Because I love the wide shot.

The Question
Whenever I research a …

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Why “staff friendliness” is a key selling point for Nakoma.

The next time you’re holding lunch in one hand and your phone in the other, try a little experiment. Find a nearby hotel or resort and read their absolute worst reviews on TripAdvisor.

If your experience is anything like mine, you’ll find a common thread among those reviews: employees. “Rude” is typically the common denominator that underlies a principle that a friend of mine describes …

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Inntopia to Exhibit at 2019 PGA Merchandise Show

And showcase Inntopia’s Intuitive booking platform and CRM Solution.

Stowe, VermontInntopia will be exhibiting at the 66th PGA Merchandise Show, Jan. 23-25, 2019, in Orlando, Fla.

Chris Eaton, Director of Business Development, Golf at Inntopia will be at booth #3013. Drop by the booth, or contact him to get a quick walk through of how Inntopia’s golf resort partners are taking advantage …

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Golf Experiences Chooses Inntopia Marketing Cloud

CRM and powerful email marketing tools will leverage clean guest database to drive bookings.

Golf Experiences will use Inntopia’s Marketing Cloud CRM platform to power its automated marketing and drive new and return visitation.

Golf Experiences sells golf vacations to some of the nation’s best golf destinations. They also act as a sales and marketing consultancy, helping golf resorts and organizations better run their own …

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Inntopia To Power TPC Network Golf Vacations

The TPC Network will be selling stay and play golf packages with the Inntopia Commerce platform, the golf industry’s leading booking engine for tee times and accommodations in a single reservation.

The TPC Network offers unique golf vacation opportunities at various TPC facilities across the country and it will be simplifying the purchase process with a responsive online booking engine powered by Inntopia. The partnership …

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Have you read the Golf Experiences case study yet? Here’s why you should.

As a strategic account manager at Inntopia, I work with a wide variety of great companies with different business models. Golf Experiences has found and filled a niche in a unique and interesting way that resonates with their customers, and the Inntopia Commerce platform is a big part of that.

What does Golf Experiences do for client golf resorts like Indian Wells? They come in …

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Inntopia bringing a better way to market and sell golf experiences to 2018 PGA Merchandise Show

The most innovative technology provider in the industry made significant strides in the golf industry in 2017, with even more in store for 2018.

STOWE, Vt. — Inntopia will be attending the 2018 PGA Merchandise Show in Orlando, Florida this month, and has some big client wins and in-progress software developments to share with golf resorts hoping to step up their sales and marketing game.

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New Marketing Cloud Partner: Welcome, Revelstoke!

Once upon a time, some people thought to themselves, “Hey, a major new North American ski resort hasn’t opened in a while. Let’s make one.”

Ten years later, Revelstoke Mountain Resort boasts the most vert on the continent, the first European-style monorail mountain coaster, and seems to get better every year. 2017 will be no exception as Kevin Manuel, their new Director of Marketing, has …

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New Golf Partner: Reynolds Lake Oconee

Reynolds Lake Oconee is a pretty amazing place about 90 miles east of Atlanta, Georgia. They’ve got six golf courses, four marinas, nine restaurants, and a Ritz-Carlton Hotel right on the banks of Lake Oconee.

And soon, they’ll be selling their incredible vacation offerings at reynoldslakeoconee.com with Inntopia Commerce.

As part of a growing family of golf destinations that are choosing Inntopia for their eCommerce, …

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Half Moon Bay Golf Links Signs with Inntopia to Sell Stay and Play Packages

San Francisco area golf destination will sell tee times with local lodging accommodations.

Half Moon Bay Golf Links, which operates a pair of world-renowned destination golf courses in the San Francisco area, plans to implement the Inntopia Commerce system to sell golf and lodging packages to their destination guests starting this summer.

With 36 holes of championship golf on two courses overlooking the Pacific Ocean, …

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