The Latest
Guess what? On July 12 and 13, 2022, your guests will be primed to make a purchase. Yes, it’s a bit corny, but it’s true. In just under two weeks, the annual online shopping extravaganza called... Read the Full Article→
We are extremely excited today to announce the release of a new, 100% free book: The Ultimate Guide to Resort Marketing Automation. We've always believed in creating marketing so useful and helpful... Read the Full Article→
Momentum continues to grow for resort destinations in Florida, Georgia, and South Carolina as they launched the six-month winter season in September with strong results in both occupancy and rate. The... Read the Full Article→
Destination travel is still extremely low even as golf courses reopen. The result? An increased focus on local markets. Like all constraints, the need to skew your visitors towards locals is drivin... Read the Full Article→
Listen, I love golf. And I love to travel. But when it comes to visiting and exploring new places, golf is typically not as high on my list as other things. Well, two things, to be specific. One of... Read the Full Article→
Other areas of travel typically expand more often than golf. A waterpark may add a new slide, a ski resort may cut a few new trails. But for a golf resort with three courses, a new 18-hole addition... Read the Full Article→
As marketers, it’s extremely easy to catch ourselves standing on our marketing towers perched high above our resorts and shouting for people to come to us. “Come to OUR website to learn…call OU... Read the Full Article→
Marketing involves a lot of things, but at the core it's nothing more than: A good message. The right audience. And a distribution channel that connects the two. But with so much "stuff"... Read the Full Article→
Next to my desk I have a stack of postcards and postcard stamps. When someone does something nice for me like pitch in on a research project or write a guest post with nothing in return, I'll take... Read the Full Article→
There’s something about the past that’s incredibly romantic. Despite the technology now available that straightens shots and lengthens drives, it’s funny to find ourselves curious about what it... Read the Full Article→
I’m very much a website guy. I wholeheartedly believe in the value of having a piece of web real estate you own, have control over, and can optimize. And as a marketer, I find these windows into... Read the Full Article→
When something has a really challenging, unique feature, there are two choices the managers of that something can do. They can either downplay it. Or, they can embrace it. I think the former is... Read the Full Article→
