The Latest
Consistent, and in some cases, abundant snowfall across many western mountain resorts compared to last year has worked its usual magic to give November bookings a boost, particularly for November and... Read the Full Article→
Notable early season snowfall and early resort openings in some western destinations have focused attention on the coming winter season as the summer season wrapped up with mixed results. But while th... Read the Full Article→
Summer occupancy is likely to be down compared to both last summer and the pre-pandemic, benchmark-setting summer of 2019—but the Average Daily Rate (ADR) has continued to soar, allowing lodging pro... Read the Full Article→
Ongoing growth and strength in daily room rates continue to defy expectations as the booking pace during August reversed eight consecutive months of booking declines and exceeded the pace set in both... Read the Full Article→
Guess what? On July 12 and 13, 2022, your guests will be primed to make a purchase. Yes, it’s a bit corny, but it’s true. In just under two weeks, the annual online shopping extravaganza called... Read the Full Article→
Most people know Alterra Mountain Company as a hospitality company with 15 iconic year-round North American mountain destinations, you’d be absolutely right if that’s what comes to mind. But what... Read the Full Article→
Overall seasonal occupancy held steady during December from where it was a month ago but remains dramatically below where it was a year ago. The most recent results for 18 mountain destinations repres... Read the Full Article→
As participating Southeast destinations in Florida, Georgia, and South Carolina pass the midway point of the winter season, indicators for the full six-month season from September 2020 through Februar... Read the Full Article→
While seasonal occupancy continued to increase slightly from where it stood at the end of October, the real story for participating resort destinations in Florida, Georgia, and South Carolina this mon... Read the Full Article→
Partly because of comparisons to marginal visitation last September and October, and partly because consumers are flocking to resort destinations in Florida, Georgia, and South Carolina, the six-mon... Read the Full Article→
With only one month remaining in what has been a bleak summer for lodging at western mountain resorts, the focus is now shifting to the upcoming winter and how destinations will adapt to a radically d... Read the Full Article→
Momentum continues to grow for resort destinations in Florida, Georgia, and South Carolina as they launched the six-month winter season in September with strong results in both occupancy and rate. The... Read the Full Article→
