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What's happening in the world of Inntopia
While skiers are quick to point out the pain that comes along with rising ticket prices, it's easy to forget that prices in other, similar industries are growing even faster. Today, we're going to fin... Read the Full Article→
Look at your email newsletter stats and you'll quickly notice that each campaign not only has a similar number of recipients, but consistent open and click totals and well. Which makes you wonder, is... Read the Full Article→
Companies like Priceline and Hotel Tonight are built on a simple principle: heavy discounting can fill last-minute vacancies. Even if the check-in is only hours away, they've proved this can work. But... Read the Full Article→
Last week we looked at how late you could send an email and still get it seen by a good portion of your subscribers. As we pulled that data, another question arose as we were periodically interrupted... Read the Full Article→
As a deadline approaches, resorts typically find themselves in one of two camps: they either send a reminder the day before a deadline, or the day of. Deadlines aren't the only reason to send last-min... Read the Full Article→
If you've ever seen the movie "Inception", you may understand what we're about to do here. Like dreams inside of dreams, we're about to Stash the Stash. Between October 2012 and June 2013, we covered... Read the Full Article→
Knowing how far in advance your guests may book their vacations can be a powerful ally in the quest to pinpoint the timing piece of the marketing equation. A few weeks ago we looked at the average le... Read the Full Article→
The cost-to-acquire vs cost-to-retain is a common question in marketing circles. Season passholders often find themselves at the center of that discussion for winter resorts. So, how likely is someone... Read the Full Article→
Travelers have access to more knowledge in more places than ever. One such touchpoint includes review sites like TripAdvisor, where your guests can post feedback from their trip and potential visitors... Read the Full Article→
The Stash is a year old. And, like a one-year old, we've started to learn a few important lessons about "ourselves". The first is that people love the data we share, but they also want to see these in... Read the Full Article→
Two weeks ago we found that skiers who bought their season pass before summer were much more likely to renew the follow season than those who didn't. One of our theories was simply that spreading out... Read the Full Article→
Summer is becoming a more and more important time of year for resort marketing and resort revenues. A time of year that was once written off, activities like races and mountain biking are filling roo... Read the Full Article→
