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For many resorts, spring pass sales are up over last year, but does that mean what we think it means? Are Spring pass sales a solid indicator of annual sales or is it like starting a marathon faster t... Read the Full Article→
It seems the month of March is like a green light for the next winter's season pass sales to begin. Prices are chosen, copy is written, buzz is built and deadlines are set. Speaking of deadlines, th... Read the Full Article→
The Stash rolls on this week with another analysis of guest behavior during 2011-2012. This time around, we're going to look at cancellations. Did Mother Nature's habit of avoiding the mountains insp... Read the Full Article→
After publishing the list of subject line keywords and their impact on open rates, we couldn't help but wonder how these numbers might fluctuate over time. Two weeks ago we looked at guest behavior d... Read the Full Article→
When we first released our social survey data a few months ago, we knew this was a question we wanted to answer. All social media sites are not created equal and each has their own strengths and weak... Read the Full Article→
It's hard to be optimistic about a season with so little snow for so many resorts, but there are plenty of lessons to learn about skier behaviors. Today, we'll look at habits of the most wealthy de... Read the Full Article→
This is a tough question to answer. Right now, you may have a Gold, Silver, and Bronze pass with youth, senior, family, employee, and student pricing that all changes three times at price increase dea... Read the Full Article→
