The Latest
Data and trends within the destination travel industry.
Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of... Read the Full Article→
Denver, Colo., July 18, 2019—After nearly seven years of consistent year-over-year growth, aggregated lodging results among 18 mountain communities in six western states is starting to experience sm... Read the Full Article→
DENVER, COLO., June 18, 2019— With four of the six summer months (March through August) already “in the bank” or on-the-books, Southeast destination resorts in five states are on a solid path to... Read the Full Article→
Almost a decade ago during the first few months of SlopeFillers, I made a list of all the 2-for-1s I could find. I stopped at 28, but the list could have gone on and on. Likewise, there are dozens... Read the Full Article→
I want you to imagine two scenarios. The first is getting invited to speak at a big university in a town you’ve never been to. “Just meet us at the back entrance of the Ray Bowen building a... Read the Full Article→
Another year of email has come and gone. Time flies when you’re helping resorts send hundreds of millions of data-driven emails. Before we jump into the results, some quick data behind the data:... Read the Full Article→
Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of... Read the Full Article→
Denver, Colo., March 19, 2019—A winter season that began on a downward trend in the wake of last year’s disappointing snow conditions, is now moving towards new records for occupancy and revenue,... Read the Full Article→
Are you losing revenue and booking share to OTAs? Believe it or not, a full 52% of people who book lodging via OTAs actually visit the property’s website before booking. Why don’t all th... Read the Full Article→
Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of... Read the Full Article→
Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of... Read the Full Article→
Nothing like a strong wave of mid-November snowfall from the Sierras to the Rockies to give winter bookings a boost for the upcoming ski and snowboard season at western mountain resorts. According to... Read the Full Article→
