The 2018/19 end-of-season email marketing performance benchmarks.
Another year of email has come and gone. Time flies when you’re helping resorts send hundreds of millions of data-driven emails. Before we jump i...
The Latest
Data and trends within the destination travel industry.
Another year of email has come and gone. Time flies when you’re helping resorts send hundreds of millions of data-driven emails. Before we jump i...
Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was...
Denver, Colo., March 19, 2019—A winter season that began on a downward trend in the wake of last year’s disappointing snow conditions, is now movi...
Are you losing revenue and booking share to OTAs? Believe it or not, a full 52% of people who book lodging via OTAs actually visit the property...
Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was...
Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was...
Nothing like a strong wave of mid-November snowfall from the Sierras to the Rockies to give winter bookings a boost for the upcoming ski and snowboard...
There are two things you hear a lot in the world of marketing: Right message, right person, right time. Consistency is key. The first is of...
A few weeks ago we recapped how marketing during the holidays can be feast or famine when it comes to open and click rates on resort email campaigns....
In 2013 we published our first email domain analysis. In 2015, we followed up on that analysis to look at what, if any, changes had occurred in the em...
Daily rates and revenues also post slight seasonal gains Good weather and a strong economy are being credited with giving participating Southeast des...
Although wildfires and smoke plagued many western states in July and August, as of Aug. 31, there has been very little negative impact on western moun...
